28 Aug 2007

August 27, 2007


ZYB uploads your mobile phone’s address book and calendar to your online account within minutes after you sign up to the service. As a result, you get online access to your phone’s content from anywhere, and transferring the phone’s content to a new phone in the future is easily done over-the-air in from zyb.com.

ZYB.com is a simple way for people to store and share mobile phone contacts, pictures, text messages and calendar events online. A new version of ZYB also lets you connect with people you know to make sure you have updated contact details on your phone and adds social networking functionality including photo tagging and content sharing.

ZYB (www.zyb.com), the company that brings mobile data to life, today announced that a new version of the service had just been released. Currently known as a popular and easy-to-use mobile phone backup service, ZYB now takes social networking to a different level by not just storing content from the phone online, but connecting you to your friends, who then take over the task of keeping their contact information updated in your mobile phone.

With the new version, ZYB lets you turn your mobile phone’s address book into a social network and connects you to the people you know from real life.

In a very simple manner, seamlessly supported by more than 400 phones, ZYB uploads your mobile phone’s address book and calendar to your online account within minutes after you sign up to the service. As a result, you get online access to your phone’s content from anywhere, and transferring the phone’s content to a new phone in the future is easily done over-the-air in from zyb.com.

In a pioneering way, the new ZYB also links your phone’s address book to an online community that is constantly connected to your mobile phone, so any updates made by your friends, are automatically updated in your mobile phone. As such, ZYB is the “missing link” between the mobile phone and online social networking, opening up a whole new dimension of social networking, where your online personal network is created from your existing contacts in your phone. According to the leading social networking news site, Mashable, this is “the most appealing part” of the new version of ZYB.

“We believe that your personal network is not something you create; it’s something you already have. Next generation social networks need to evolve around people’s real-life contacts and be “life-capturing” to reflect people’s real-life behavior and relations. The mobile phone has been used for a decade now as a life-capturing device keeping a record of who you meet and talk to in the real world, and integrating the online social network with the phone’s address book, is the most effective way of moving social networks closer to real life,” said Tommy Ahlers, CEO and co-founder of ZYB.

“There are still a lot of people out there who don’t see the point in building their social network online when they already have a social network in real life. With ZYB they can now leverage the power of social networking without building an online presence from scratch,” adds Tommy Ahlers.

With the new version of ZYB, users can now:
• Connect to people in their mobile phone’s address book

• Let friends keep their own contact information updated on the user’s phone
• Micro-blog online or from the phone and broadcast the blog to friends
• Upload pictures from the mobile phone and tag them using the phone’s address book
• Expand their social network by searching for people with mutual friends

About ZYB:
ZYB.com is aiming to shape the future of mobile social networking by bringing mobile data online and bringing it to life in a social community. ZYB safeguards users’ mobile data in case of phone loss and connects them to the people in their phone’s address book. Already, more than 8 million contacts have been stored by almost 200,000 users of the service. ZYB is free and globally accessible.

ZYB is headquartered in Copenhagen, and has a development office in Cambridge. The company is backed by a €3 million investment from Nordic Venture Partners, the leading pan-Nordic venture capital firm within the information and technologies segment.

For further information contact Runar Reistrup, Communication Manager at runar@zyb.com or by phone to +45 25148755