March 26, 2008

By Gerry BlackwellThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it

“It’s not for everyone,” is almost the first thing entrepreneur Jennifer Walzer told me about Back Up My Info, the online backup service she launched five years ago, and that I test drove recently. She repeated this more than once.

It’s not that Walzer thinks some small businesses can afford not to back up. Far from it. As she said, there’s no question your systems are going to fail at some point with resulting loss of data – “it’s a 100 percent certainty.” The only question is when. And small businesses that don’t adequately protect their data will inevitably suffer.

Walzer’s disclaimer has more to do with the fact that there are any number of different backup solutions available – both online and on-premises – and many of them, possibly most, are less expensive than hers. If you look at price alone.

Walzer built Back Up My Info (BUMI) to be the Cadillac of online services, and it’s priced accordingly. The company places heavy emphasis on personalized, attentive customer service and hand holding.

This makes it great for small companies with no IT resources or skills and little time or patience for the kind of attention to detail and constant monitoring that a successful backup strategy requires. But the skilled labor the company employs to provide this level of service is expensive.

How much does it cost?

Cadillac Service

The BUMI Web site doesn’t even list prices, presumably for fear prospective customers doing comparisons with other, relatively cut-rate and much more automated online backup services will dismiss it before they properly understand the “value proposition.”

The pricing scheme is …

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