Syncplicity Launches Affordable, No-Brainer Always-in-Sync Backup and Sharing Solution

April 15, 2008

SAN FRANCISCO–(BUSINESS WIRE)–Syncplicity today introduced the first personal sync, backup and sharing solution with unlimited storage at an affordable, flat rate price. Users will never be separated from their documents and files again, making any computer truly personal. Syncplicity provides unlimited storage space to upload, backup, share and stay in sync with documents, pictures, songs, videos, browser bookmarks and any other type of file. It is also the first program to sync beyond the desktop, bridging the divide between the online and offline worlds.

Syncplicity is available today for Windows users in a free trial for 60 days. Simply download the program at www.syncplicity.com. After the trial, Syncplicity is available for a monthly fee that will be announced towards the end of the trial.

In addition to the Syncplicity program, Windows and Mac users alike can instantly access their content remotely using Syncplicity’s File Explorer from any web browser. A Macintosh version of the client program is in development for release this summer.

Bridging The Offline/Online Divide

Unlike other sync and backup services, Syncplicity is more than a glorified online file copier that merely shuttles documents and pictures back and forth between PCs and the Internet. Syncplicity is the first web-based development platform to offer true synchronization. It integrates with Facebook Photos and Google Docs today. Other pioneering sync connections, including social networking sites, are coming soon. Their open standards platform allows other companies to simply and easily integrate their products with Syncplicity’s platform.

True synchronization means a word processing document started in Google Docs through a web browser will automatically be synced to a person’s laptop and can be reopened in Microsoft Word during a flight, where there is no Internet access.

Once on the ground and online again, Syncplicity automatically synchronizes additions and changes between the laptop and Google Docs, bringing them together as one. Simply put, Syncplicity erases the need for users to think about whether documents are offline or online, where they are located, or which version is the newest. With Syncplicity, documents just are – whether created with Microsoft Word on a desktop PC, or opened in a web browser from another computer with Google Docs.

Syncplicity makes sharing content with others easier than ever – a simple click of the mouse to give others instant access to any folder. Users who visit the shared folder simply drag-and-drop items to their own desktops. What’s more, users also running Syncplicity on their own computers will automatically see shared files as if they were their own.

Simple Installation, Intelligent Optimization and Conflict Resolution

Installing and setting up Syncplicity is a cinch: Download the small program from www.syncplicity.com, install it, accept the intelligent defaults or set which documents, pictures, music and other files to keep in sync – then forget it. Syncplicity does the rest, silently working behind the scenes to keep all documents and files safely backed up and in perfect sync whenever anything is added, changed, or deleted.

Thanks to its highly optimized design, Syncplicity never slows down the user’s computer or Internet connection – in fact, users won’t even notice it’s running. At the same time, Syncplicity thoughtfully prioritizes which documents and files are most critical, making sure those are synchronized and backed up first.

Through intelligent conflict resolution, Syncplicity handles the problem of what happens when two or more people make changes to the same document. In the past, syncing programs overwrote the older file. Syncplicity solves this problem by detecting conflicted documents and ensuring work is never lost.

Seriously Secure

With all of a user’s important files online, security is crucial – and Syncplicity takes security very seriously. Unlike other services, Syncplicity’s comprehensive privacy policy covers not just information provided on the company’s website, but also the user’s personal files uploaded to the service. All files are secured the instant they leave the user’s computer and protected with military-grade encryption. For additional security, the encryption “keys” associated with a user’s content are stored in a completely separate data center, and all servers are professionally maintained and monitored 24/7 for downtime and security. With Syncplicity, users and their files are always safe and secure.

Unlimited Storage, Peace of Mind

Everyone knows they should do it. They say they’re going to do it. But how many people actually backup their computers regularly – or at all? With Syncplicity, thinking about backups is a thing of the past. Unlike other services or home backup hard drives that backup files according to a schedule, Syncplicity continually backs up every file. Accidentally delete a picture or overwrite an important document? Suffer from a hard disk crash? No worries: Users simply log into the Syncplicity website to get back anything – or everything – they lost, including previous versions.

And because Syncplicity is the only “all-you-can-eat” service of its kind, users need never worry about how much space they’ve used before it’s all used up. With Syncplicity, users never run out of storage space. Period.

Syncplicity: Always in sync, always accessible, and always safe.

About Syncplicity, Inc.

Syncplicity was founded with a simple vision: Your computer should empower you, not slow you down. Our goal is to create a new way of managing files to liberate people from worrying about how and where their data is stored. With Syncplicity, you don’t have to be a file techie. Our product makes sharing and storing files automatic and invisible, so you can get down to basics: using your computer in fun, creative and useful ways.

Visit www.syncplicity.com and get in sync today.

Contact:

Big Mouth Communications
Amy Bonetti, 415-384-0900
amy@bigmouthpr.com

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Video from Syncplicity