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June 11, 2008

Online Backup Continues to Emerge Mainstream as Old Industry Giant Snaps up Another Established Backup Brand

BOSTON–(BUSINESS WIRE)–David Friend, CEO and co-founder of online data backup company Carbonite, says online backup is continuing to emerge mainstream, as illustrated by another old industry giant gobbling up an established online backup player.

Symantec acknowledged the truth of reports yesterday that it acquired SwapDrive and its companies, Backup.com and WhaleMail.com, leaving Carbonite as one of the last-standing large independent online backup services.

Frankly, I was surprised that the price was so low, given how hot this market is, Friend said. However, thats the danger of being a white label provider to someone like Symantec. Its like the lawnmower company that sells 80 percent of its output to a major retailer. One day they come along and make you an offer you cant refuse, so to speak.

In the past year, Mozy has been acquired by EMC and Arsenal Digital was acquired by IBM. In previous years Connected and LiveVault were acquired by Iron Mountain, and EVault was acquired by Seagate Technologies

The online backup space is hot and everyone is suddenly interested in getting into the game, Friend said. Symantec realized you can protect your PC with antivirus, anti-spyware, and so forth, but the most important thing to protect is your data. Only online backup provides that protection. No anti-anything can keep your hard drive from crashing or keep a burglar from stealing your computer.

Carbonite recently passed its 200 millionth file restored and has backed up more than three billion files for consumers and small businesses.

One by one our competitors have been snapped up by big old companies and we are standing alone as the top independent backup provider, Friend said. Were poised to become the trusted brand in online backup, much like Norton emerged for anti-virus. With a simple and trustworthy product, we are in a position to continue our rapid growth.

About Carbonite

Carbonite launched its Online PCBackup service in May 2006. Carbonites industry-first offer of unlimited backup space for a flat low price revolutionized the market for consumer and small business backup services. So far the company has backed up more than 2.5 billion files, has restored more than 160 million lost files for its customers and has a large data center where capacity is measured in petabytes. There are Carbonite users in nearly 100 countries.

Founded in 2005, Carbonite believes that computer users should not have to think about backup. The company’s mission is to provide an affordable, reliable, secure and easy-to-use solution for the mainstream computer user. Carbonite is available to consumers and small business through numerous channels, including its corporate Web site, major US retailers and international distributors. For more information, please visit www.carbonite.com.

Contact:

Airfoil Public Relations for Carbonite
Megan Soule, 248-304-1428
E-mail: soule@airfoilpr.com

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