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By Marianne Kolbasuk McGee
InformationWeek
June 26, 2008

The Markle Foundation rolled out a set of best practices backed by medical professionals, health insurers, consumer groups, healthcare providers, employer coalitions, and tech companies.


Nearly half of Americans are interested in using Web-based tools to collect and manage their personal health information, but 90% are wary of the privacy and safety of that sensitive data, according to a new survey commissioned by non-profit organization Markle Foundation.However, a new common framework of technology and policy practices also unveiled by Markle on Wednesday, and endorsed by a diverse group of health industry and technology companies, aims to alleviate those consumer fears.

The new framework was developed by Markle Foundation’s Connecting for Health private-public collaborative, with input from 46 organizations ranging from medical professional groups such as the American Academy of Family Physicians; health insurers like BlueCross Blue Shield Assoc.; consumer groups like Consumer Union; healthcare providers like New York-Presbyterian Hospital and Geisinger Health System; and employer coalitions Pacific Business Group On Health and Dossia, which is developing a personal health record system for millions of its own members’ employees; and technology providers like Google and Microsoft (NSDQ: MSFT), which are also offering up their own personal health record tools for consumers.

The framework “provides four overviews and 14 specific technology and policy approaches for …

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