21 Sep 2008

September 19, 2008

Aaron Levie runs his own online storage and collaboration company, so he sounds a little sheepishness when he admits that, before he founded Box.net, he didn’t back up the files on his computer. He’s not alone. Recent studies show that at most, 17 percent of PC owners use external storage for backup, slightly higher than the percentage of people who floss daily.

This statistic, as you might imagine, annoys storage executives as much as the flossing number annoys dentists.

That explains why Seagate (STX), the world’s largest hard drive maker, is hoping to reverse the trend. Though the company traditionally had been …

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