October 02, 2008

By Stacey Higginbotham

Other than the availability of bigger boxes (or clear, plastic ones) it’s hard to point to big changes in the way we store our stuff. Shifts in data storage are similarly mundane. But like the physical storage industry, which has seen slight innovations in recent years, business-class data storage is quietly making its own incremental improvements — with support from venture capitalists.

Enterprise storage companies raked in $237.7 million in venture capital during the first half of this year, up from $145.9 million during the same period a year ago, according to data from the National Venture Capital Association. That’s the highest level since the first half of 2002.

Three trends are making storage startups…well, if not sexy, then at least a focus for IT managers: virtualization, the incredible increase in data, and the opportunities offered by cloud computing. Paul Gottsegen, a V-P of marketing for HP’s enterprise server and systems group, told …

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