29 Oct 2008

Portland, Oregon

October 29, 2008

LaCie announced today a new service package to benefit hard drive consumers: LaCie One Year Online Backup. This unique service provides unlimited online backup for one full year after installation with the purchase of any LaCie external storage device.

Recognizing the importance of secure digital media for both consumers and professional users, LaCie has partnered with Carbonite, Inc., an innovator in online backup technology, to ensure that each LaCie drive purchased will be bundled with their award-winning services.

For one year following software installation Carbonite will automatically backup the LaCie drive by finding new and modified files, encrypting them twice before leaving the original workstation, then transmitting them by HTTPS (SSL) to a secure data center, where the information remains encrypted, protecting the user’s privacy. Additionally, backups are completed only when the computer is idle, so the process never interferes with computer performance.

“Taking into account the quality of information users place on our drives we wanted to go beyond our expertise in hardware to provide the best options to our customers,” said Philippe Spruch, LaCie Chief Executive Officer. “LaCie Online Backup provides one year of unlimited online storage to showcase the importance of backup strategies that keep data safe, and our dedication to helping users get there.”

LaCie is known for developing security technology products for Mac, PC, and Linux users, and the creation of the LaCie One Year Online Backup package aims to increase the overall value to consumers who choose to manage their digital content through external hardware. LaCie One Year Online Backup will be available in November for PC users, with a Mac version to be released at a later date.

Availability
Unlimited LaCie Online Backup will be available at no extra charge for one full year beginning November 2008 on LaCie consumer hard drives. For more information please visit us on the Web or contact your local LaCie Representative. If you would like additional information on Carbonite, Inc. services please visit www.carbonite.com .

About Carbonite
Carbonite launched its Online Backup service in May 2006. Carbonite’s industry-first offer of unlimited backup space for a flat low price revolutionized the market for consumer and small business backup services. So far, the company has backed up more than 4 billion files, has restored more than 300 million lost files for its customers and has a large data center where capacity is measured in petabytes. There are Carbonite users in more than 120 countries.

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.

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Source: Lacie

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