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Multiply Announces Quicker, Easier Way to Create and Share Custom Photo Books, Calendars, Cards and Prints

13 Nov 2008

November 12, 2008

First Major Social Networking Site to Provide Fully Integrated Solution in Multi-Billion Dollar Photo Finishing Industry

BOCA RATON, Fla., Nov. 12 /PRNewswire/ — Multiply, Inc. ( http://multiply.com ), the world’s fifth largest independent social networking site, announced today the launch of its photo finishing solutions, developed to provide a simple and convenient way to create customized, professional photo books, calendars, cards and prints.

Every day Multiply’s 10 million members post over two million photos, 19,000 videos and 55,000 blog entries, sharing them securely within their personal network, which includes direct contacts and those connected to them through real-life relationships. The new fully integrated photo finishing solutions will allow users to combine photos from their online albums with those of their friends, family and other contacts to create professional, customized photo books, calendars, cards and prints. Additionally, the social tools on the site enable members to share these photo products with their entire network, who can view, customize and purchase them as well. Non-members can also directly upload photos to create these photo finishing products.

“Multiply’s social tools make self-publishing a social activity,” said Peter Pezaris, founder and CEO of Multiply. “For example, a soccer mom can upload pictures of the entire team to create a stunning photo book. She can then share it with other parents via Multiply’s one of a kind network messaging tools. Other parents can then individually customize the photo book cover with their own children, substitute images inside the books and even personalize the captions.”

According to digital imaging analyst Ron Glaz from technology analysis firm IDC Research, ” … between 2005 and 2009, digital prints are expected to grow 26 percent annually, from 60 billion to 152 billion. And by 2009, digital print revenue could grow to $107 billion (it’s about $38 billion currently)…”

“Photo printing services generate billions of dollars every year, but over the last few years people have been migrating from traditional photo services to social networking sites,” added David Carlick, Director at Multiply and Venture Partner at VantagePoint Venture Partners, Multiply’s leading investor. VantagePoint Venture Partners were previously the lead investor in Intermix Media, which generated MySpace; David Carlick was Chairman of Intermix Media when the company and MySpace were purchased by News Corp in 2005. “With a focus on end-to-end media solutions, from a no-more-waiting AutoUploader, secure and private sharing options, a Media Locker for photo and video file management, to the preservation of high-resolution original photos, Multiply is uniquely positioned among social networking sites to capitalize on this opportunity.”

Multiply’s new photo books, calendars, cards and prints will be available beginning on November 10, 2008 and as a special introductory offer, anyone who purchases by November 23, 2008 will receive a 30% discount.

About Multiply, Inc.

Based in Boca Raton, FL, Multiply gives people the ability to share personal content safely and securely with a wider, more relevant audience by leveraging trusted relationships to communicate with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about — and fewer strangers — see your personal content and interact with you. Multiply’s feature-set appeals to a growing number of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by their real-world friends and family. Named to AlwaysOn’s 2008 OnMedia 100 list of top private digital entertainment and media companies, Multiply is privately-held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. For more information, visit http://multiply.com

SOURCE Multiply, Inc.