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August 19, 2009
Leading Insurance CompanyTrygVesta wants to Secure YourDigital Values
Copenhagen, Denmark -Â As the first insurer in the Nordic region TrygVesta now offers its young customers automatic backup of their digital lives.Â TrygVesta,the largest insurance company in Scandinavia, has partnered withDanish backup specialist Keepit.com to integrate online security intothe insurance offering.
As the photo album, music collection and home videos have moved onto our personal computers the need for insurance of digital valuesincreases rapidly. In connection with the launch of a new Nordic insurance plan for young people, TrygVesta has decided to include thebackup services of Keepit.com:
“In developing our new insurance plan for young people, we becameaware that the content on the PC is more important for the young thanthe PC itself, because hardware can be easily replaced as opposed todocuments and images. That is why we are excited to provide ourcustomers this extra security through the new cooperation withKeepit.com” says Executive Vice President at TrygVesta, Jens Stener.
Simple and Userâ€Friendly Solution
“We see an increasing number of companies demanding simple andÂ affordable backup solutions, but most private users still do not backupÂ regularly, and those who do often use media with limited longevityÂ such as CDâ€ROMs and memory sticks. The agreement with TrygVestaÂ can help us pave the way for the private users to realize the benefits ofÂ a cloud based backup solution” says Kresten Bach Sondergaard,Â Product Manager at Keepit.com
TrygVesta has the offering live in Denmark, Norway, Finland andÂ Sweden today.
The protection of digital values will initially be offered as part ofÂ TrygVestaâ€™s new insurance plan for young people â€ Young Living â€ butÂ may expand to be included in other insurance products.
For more information please contact:
Contact TrygVesta: Communications advisor Anne Anker,
keepit.com is easy and automatic backup â€“ every day. Keepit is built onÂ an IBM platform â€ giving you world leading security without the hassle.
Get a 30 day free trial at https://www.keepit.com/trial/unlimited
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