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Eran Farajun Reviews Defining Characteristics of Cloud Backup and Recovery and Why Traditional Backup Software Fails to Meet Requirements as a Cloud-Ready Approach

TORONTO – August 27, 2009 – Eran Farajun, executive vice president for Asigra Inc., a leading cloud backup and recovery software provider, will be a featured speaker at VMworld 2009 on September 1st at 3:10 pm and on September 3rd at 1:30 pm during the conference. During his presentations, Farajun will focus on what defines cloud-ready backup and recovery and how organizations will benefit from modernizing and redesigning their backup strategies. VMworld 2009 will take place in San Francisco, California at the Moscone Center from August 31, 2009 - September 3, 2009. At the show, Asigra will showcase its latest Cloud Backup™ platform, Asigra v9, publicly for the first time in booth #1520.

Farajun is a featured speaker in the conference session entitled, ‘How to Bring vCloud & Cloud Computing to Backup and Recovery’, which will highlight the importance of redesigning and modernizing backup and recovery infrastructure to align with organizational cloud computing objectives. VMware’s vSphere 4 provides the flexibility to migrate information on request from a private cloud to a public cloud and visionary data center operators now see the advantages of such hybrid infrastructure to drive down capital and operational expense. Hybrid cloud backup and recovery furthers the value of this approach by providing a single platform across which private, public or hybrid models are supported with a single, simple, backup and recovery option that scales as required by the business. Asigra v9 provides this without impacting performance or increasing infrastructure, server, power/cooling, or administrative requirements.

Farajun will also deliver a presentation entitled ‘How to Deliver Private and Public Cloud Backup Services’ as part of VMworld’s breakout sessions. Asigra v9 Hybrid Cloud Backup and Recovery software provides seamless operation with VMware’s Cloud OS, revolutionizing data protection by eliminating the need for disruptive software agents on backup targets. Asigra v9 provides private and public cloud backup featuring a high degree of automation, including autonomic healing, automated mass deployment and policy-based optimization that simplify operations in mixed virtual/physical environments, now common in many organizations. The platform has broad interoperability, that supports use in nearly any environment including Windows, Linux, Unix, Series i and OSX. Asigra also adapts to any size single or multi-location business, from SMBs to the enterprise, and scales easily with grid-based vault/client architecture. Advanced features include Continuous Data Protection (CDP) for loss-less recoveries, global deduplication and one of the industry’s strongest security profiles available.

Both sessions are scheduled as follows:

Presentation I: How to Deliver Private and Public Cloud Backup Services
Speaker: Eran Farajun, EVP, Asigra
Date: Tuesday, September 1st
Time: 3:10 pm – 3:40 pm
Type: Solutions Exchange

Presentation II: How to Bring vCloud & Cloud Computing to Backup & Recovery
Speaker: Eran Farajun, EVP, Asigra
Date: Thursday, September 3rd
Time: 1:30 pm – 2:30 pm
Type: Breakout Session: ID# BC5380

Asigra v9 Hybrid Cloud Backup and Recovery software and cloud backup services are available exclusively through the Asigra partner network. Pricing for the platform starts as low as $500 and scales based on environment. Organizations interested in learning more about cloud backup can visit Asigra at http://asigra.com/#/the-product/. Service providers and VARs interested in partnering with Asigra can review opportunities at http://asigra.com/#/partnering/ for more information.

For more information about VMworld 2009, please visit: http://vmworld.com/community/conferences/2009/

About Asigra
Leading organizations reduce costs by applying cloud computing to backup and recovery with efficient, cost-effective and transformational solutions from Asigra. Customers consistently redirect savings derived from our approach to projects of higher strategic and personal value, many of which have been on-hold for a year or more. The positive business outcomes made possible from a low touch agentless architecture are revealed through Asigra’s Day One ROI™ - an exercise that delivers enormous value with little up-front investment.. The company and its products have been widely acclaimed by leading partners such as CDW, HP and SunGard and renowned Global 2000 enterprises. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.RecoverYourCool.com.

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Asigra,the Asigra logo, and Cloud Backup are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
Ventana PR
(818) 591-2646
joe.austin@ventanapr.com

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