F-Secure Online Backup Publishes US Data Backup Survey Results

F-Secure Discovers That Loss of Valuable Digital Content Is Common, but Few People Make Regular Backups

A Recent F-Secure Survey Found That More Than 40% of Respondents Have Not Backed Up Their Digital Photos; F-Secure Online Backup Makes Sure That Summer Holiday Photos and All Other Digital Content Stored on a Computer Hard Drive Stay Safe Automatically

Ed.: Summary of How America Backs up:

34% have lost irreplaceable data (40% internationally)

34% backup on hard drives

28% backup on CDs / DVDs

16% backup on Camera memory cards

7% backup on USBs

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SAN JOSE, CA — October 15, 2009 – Summer photos and videos are guaranteed to bring back magic holiday memories, but just how safely are people storing their precious pictures and other digital content.

According to a recent survey conducted by F-Secure in the United States and seven other countries*, many people have gone through the painful experience of losing irreplaceable content such as family photos, music collections or crucial work documents.

In the US, 34% of respondents said that they have lost irreplaceable digital content. Yet, while everyone fears losing their important files, in practice many people still don’t remember to make regular backups.

F-Secure’s survey revealed that only 53% of US respondents said that they have stored or backed up their digital photos. The most popular photo storage location remains the computer hard drive, with 34% of US respondents relying on this method. DVDs and CDs are also relatively popular storage media in the US (28%), while USB devices are less popular for storing photos among US respondents (7%). Sixteen percent of US survey respondents use the memory cards in their cameras.

Antti Reijonen, F-Secure Vice President for Consumer Business & Marketing, said, “Our international survey shows that close to 40% of computer users have lost irreplaceable content. With so many important aspects of our personal and working lives now stored in digital form, we believe that backing up those files is more important than ever. F-Secure Online Backup makes it easy to be safe rather than sorry.”

F-Secure Online Backup takes away the worry of losing valuable files. It works automatically in the background whenever you are connected to the Internet, securely backing up all your pictures, music, documents and other digital content. There is no limit on the amount of data you can backup from the hard disk of your computer. During backup, your personal files are copied from your computer over the Internet into highly secure data centers. You can restore the content to the same computer or a different computer, and a web portal allows you to view, play and download your backed up content from any PC or Mac with an Internet connection.

F-Secure Online Backup is available through the F-Secure eStore (http://www.f-secure.com/en_US/estore/home-office/), and also through select operator partners.

F-Secure — Protecting the Irreplaceable
While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd. www.f-secure.com

Graph illustrations available at http://www.f-secure.com/en_US/about-us/pressroom/gallery/image-library/illustrations.html

*The survey was carried out by independent third party Zoomerang in August 2009 across 1430 Internet users aged 20-40 in the United States, Germany, UK, France, Italy, Sweden, Finland and Poland. There were approximately 200 persons surveyed per country. F-Secure asked respondents a series of basic online security questions and, using a Likert scale, asked them to rate the extent to which they were confident in the security of given online activities.

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For more information, please contact
Media contact
Monica Appelbe
LEWIS PR for F-Secure
(415) 992-4400