Leading Telco and IT Services Wholesaler Provides Agents, VARs, MSPs with Turnkey Solution for Selling Cloud Services

March 02, 2010 – LAS VEGAS–(BUSINESS WIRE)–AB&T Telecom, GreenAppX, and Jamcracker today announced a partnership to provide a channels-focused marketplace that enables Telco agents, VARs, and Managed Service Providers (MSPs) to source and sell subscription-based cloud services to their business customers. The GreenAppX marketplace provides AB&T channel partners with a wholesale cloud services catalog as well as private-branded life-cycle services delivery and management. Powered by the Jamcracker Services Delivery Network (JSDN), the GreenAppX marketplace enables AB&T channel partners to offer more than two dozen brand name communication, collaboration, IT, security, and business application solutions.

Cloud services eliminate the need for businesses to own, manage and upgrade software applications and IT infrastructure. This delivery model also reduces capital expenditures and operations costs down to a monthly subscription fee that enables businesses to improve productivity and reduce costs. As needs change, businesses can simply add or cancel services. For VARs and Telco agents, cloud services represent a large and rapidly growing revenue opportunity.

“The writing is on the wall, cloud services are rapidly emerging as the preferred method for businesses to purchase and consume applications and IT services,” said Emmet Tydings, president of AB&T Telecom Group. “Our mission has always been to offer our national network of channel partners the most comprehensive and profitable line-up of telecom and IT services in the industry. The GreenAppX marketplace is the first channel-specific solution that enables VARs and Telecom agents to efficiently and profitably deliver cloud services on a broad scale. Federal, State and Local government are leading markets for cloud services, especially now that they have been publicly endorsed by White House CIO Vivek Kundra.”

GreenAppX Cloud Services Catalog
The GreenAppX marketplace enables AB&T channel partners to establish themselves as single source providers of cloud-based IT, security, communication, collaboration, application and related services for business and government customers. Working with Jamcracker, GreenAppX provides agents, resellers, and service providers with a complete order-to-cash solution for delivering, enabling and managing a wide array of IT and business services. Cloud services available from the GreenAppX marketplace include:

  • Microsoft Exchange e-mail
  • Microsoft SharePoint Services
  • Microsoft Office Communications Server
  • Microsoft Live Meeting
  • BlackBerry Enterprise Server
  • WebEx Web Conferencing
  • Skoot Secure File Transfer
  • McAfee Internet and e-mail security
  • MozyPro Online Backup
  • Kaseya Managed Desktop Services
  • and more than a dozen other managed IT and application services.

“AB&T Telecom has one of the largest and most established networks of master agents, VARs, and managed service providers in the nation,” said Jim Safran, president of GreenAppX. “The GreenAppX marketplace provides AB&T’s channel partners with a major new source of revenue and an easy entree into a fast growing market. For businesses, this partnership means they can purchase all the cloud services they need, including traditional voice and data offerings, from a single, local, and trusted source.”

Jamcracker Powers GreenAppX
The JSDN serves as the backend technology platform for the GreenAppX marketplace. It is used by hundreds of service providers around the world to establish branded marketplaces for delivering cloud services to their customers. The JSDN is a complete services delivery solution that includes hosting, provisioning, cloud services license management, single sign-on, as well as unified services administration, billing and support.

“For AB&T and its channel partners, the GreenAppX marketplace provides a powerful, risk-free way to expand into the cloud services market,” said Steve Crawford, vice president of marketing for Jamcracker. “The JSDN handles all the heavy lifting and back office processing to make the GreenAppX marketplace a turn-key selling, provisioning, delivery and billing platform for cloud services. AB&T has clearly embraced the cloud services model, and has made a significant investment in enabling a highly scalable channel with GreenAppX.”

The GreenAppX marketplace with pre-negotiated discounts for AB&T Telecom partners is available immediately. For more information visit

About AB&T Telecom
AB&T provides telecommunications and technology solutions for small, medium, large businesses and government customers, and delivers those solutions through hundreds of technology partners. AB&T Telecom is an affiliate of the AB&T Companies, in business since 1963. AB&T has invested in GreenAppX build-out to scale Cloud services delivery for alternate sales channels.

About GreenAppX
GreenAppX is a leader in the delivery of business-class cloud services. By provisioning enterprise applications and services previously unavailable to small and mid-sized businesses, GreenAppX’s clients are able to increase the productivity of their workforce without the capital expense and IT resources typically needed to support traditional in-house software deployments.

About Jamcracker
The Jamcracker Services Delivery Network is a global services ecosystem that enables Carriers, IT Service Providers, Value Added Resellers (VARs), and Cloud Services vendors to profitably deliver cloud services to businesses of all sizes. Jamcracker was founded in 1999 by K.B. “Chandra” Chandrasekhar, the founder of Exodus Communications and chairman of e4e Services.

Marc Gendron PR
Marc Gendron, 781-237-0341

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