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Industry LinksTools and Graphs
March 12, 2010
Lenin Srinivasan of Vembu Technologies
Editors Note: We have a similar graph (dynamic) in our blog site, http://backup-review.blogspot.com
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backupâ€¦. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same â€˜termsâ€™. â€˜Google Insightsâ€™ has the innate ability to analyze the search patterns on a Geographic scale over a period of time and precisely report back with the â€˜Search Termsâ€™ that people tend to use. The Graph below shows the usage of frequently used â€˜Backup Termsâ€™ and its interest level over a period of time.
As you can see from the Graph, number of people searching for â€˜Online Backupâ€™ has grown tremendously since 2004 and number of people using the term â€˜Remote Backupâ€™ and â€˜Data Backupâ€™ came down gradually. Itâ€™s not over! This does not mean that everyone has to go with the term â€˜Online Backupâ€™ for marketing their service. This report just means that the global search volume for the term â€˜Online Backupâ€™ increased since 2004. However, if you are confining this result to a city or country, you will be surprised to see â€˜different resultsâ€™.
The above report says that people from New Zealand, South Africa, United Kingdom, Hong Kong etc prefer using the term â€˜Data Backupâ€™ rather than â€˜Online Backupâ€™ and people from UK are more comfortable with the term â€˜Remote Backupâ€™ than â€˜Online Backupâ€™.
Likewise, the way people name a service differs from region to region and with the help of Google Insights you can understand the search behavior of your customers and tune your website accordingly to attract more customers using Organic Search Results.
The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.
Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups.
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