Phanfare Announces All-New Web Photo Organizer, offers a photo and video organizer on the web that rivals that offered by desktop software

PRINCETON, N.J. – May 13, 2010 – Online photo hosting company Phanfare has announced a significant upgrade to their Web-based photo organizing experience. The new web version of the Phanfare organizer, available immediately at, provides an experience that mimics the interactivity and immersiveness normally found only in downloadable desktop software, further blurring the line between web and desktop software.

“This new web experience brings us one step closer to realizing our vision of cloud-based photography,” said Andrew Erlichson, CEO of Phanfare, Inc. “Web technologies have advanced to the point where it’s possible to do things that five years ago were only possible through downloadable desktop software.”

Phanfare provides photography enthusiasts and professionals a permanent, advertising-free home for their photos and videos on the web. Phanfare stores original-quality images and HD video at Amazon’s S3 storage service, providing safe and secure storage to last a lifetime. Phanfare is well integrated with popular tools including Adobe Lightroom, Apple Aperture, Apple iPhoto and Google’s Picasa. Phanfare customers can display their images on digital picture frames, facebook, flickr or on their own personal Phanfare site.

Phanfare customers can access their photos and videos on the go via Phanfare’s iPhone app and mobile viewing experience, providing editing, capture and display.

Phanfare is available for $99/year for the Premium version and $199/year for the Professional version. A 14-day risk-free trial is available.

About Phanfare
Princeton, NJ-based Phanfare, Inc. is a subscription-based archival online photo and video hosting service serving prosumers and pros. Phanfare offers online storage, Web-hosting and photo merchandise. A full suite of tools is available for importing and exporting from the Phanfare system. Phanfare Pros can set their own photo merchandise prices and sell through Phanfare. The company’s vision is to provide a complete cloud-based photography experience, connecting mobile devices, laptops and cameras. Phanfare was founded in 2004 by CEO Andrew Erlichson and CTO Mark Heinrich. For more information visit

Phanfare, Inc.
Tel.: 732-494-9449

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