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May 19, 2010
Is the SMB market ripe enough for IT Service Industry, especially in a recession environment?Â While large companies had a rough sledding through the recession, SMBs made a relatively good financial progress.
SMBs â€“ Steering well in rough seas
Now this means a huge potential for the Hosted IT Services to the SMBs.
Now letâ€™s take a closer look at the SMB market and the impact of Information Technology.Â According to a recent Survey from Microsoft, Small and Midsize Businesses using Hosted Services have shown better financial performance. Of the Small and Midsize Businesses that viewed IT as a critical element, 60% of them saw their revenues grow in the past 12 Months (i.e. 2009). In contrast, among the SMBs who viewed IT as insignificant, less than 29% saw an increase in revenue. Now, this is makes the point very clear that IT services have a positive impact on SMBs.
YIPPEE! â€“ Cloud Computing
How to solve the IT Requirements of SMBs effectively? â€“ Give what they want!
Now this being the case, if you are trying to pitch your offsite backup solution to a customer who has his present backup data on-site, itâ€™s going to be difficult winning the customer until he completely trusts your solution. The best way to handle this situation is to propose a hybrid backup solution model, where there will be a local copy of backup data on the customerâ€™s premises and the backed up data is then optionally replicated to an offsite server / cloud platform for additional redundancy.Â Online Backup Software like Vembu StoreGrid can be deployed as aÂ Managed On-Premise Backup Solution for customers who prefer that option and the backed up data can be optionally replicated to an offsite replication server in a co-lo facility or a Cloud Platform like Amazon Web Services. This becomes a win-win situation for the SMB as well as the Service Provider as this kind of a hybrid backup model is mutually beneficial.
These research reports say one thing very clearly that Small and Midsize Businesses show greater awareness to the benefits of IT and indicates a clear path towards better financial performance for those who take advantage of IT advancements such as hosted services. The SMB market is really big and hot out there for IT solution providers or the managed service providers and what is needed is the right strategy and execution to win big.
The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers theÂ online backup services of a large number of service providers across the globe. BesidesÂ remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.
Vembu Home is the onlyÂ FREE consumer backup solution for free local backups and optional Amazon Cloud backups.
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