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Three Hip, Unique Designs for Expressing Your Own Style And Storing All Your Videos, Photos and Music Make Colorful New Drives More than Just Your Parents Portable Storage
SAN DIEGO, CA – June 21, 2010 — /PRNewswire/ — Iomega, an EMC company (NYSE:Â EMC) and a global leader in data protection, today announced the launch of the exciting new line of IomegaÂ® Skinâ„¢ branded Hard Drives, three different 500GB* portable hard drives that pop with unique designs and colors that scream, “Who says portable storage has to be boring?”
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In conjunction with the popular Skin Industries, one of the leading alternative “Sports Fashion” brands in America today, Iomega’s new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.
“The new Iomega Skin Drives exude an alternative personality with eye-catching Skin Industries graphics that demand the attention of anyone who doesn’t accept the status quo, who zigs when others zag, especially when it comes to the look and design of their digital devices,” saidÂ Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. Â ”Iomega’s new Skin Drives deliver that kind of excitement in a lightweight, compact design with the quality features people expect from Iomega, including industry-leading ruggedness to protect your data and a top-tier software suite bundled free of charge with every Skin Hard Drive. Â That’s an unbeatable personal storage combination for tech-savvy students and young professionals alike.”
Iomega Skin Hard Drives
The “Radical” Skin Hard Drive model has a retro Skin-branded printed logo design on a black top with a vibrant yellow base, creating a look that stands apart from any other portable hard drive.
The “Red Hot” Skin Hard Drive model features a “Skin” Swipe logo printing on a red top with a black base, creating a definition of hip and hot for today’s young iconoclastic computer user.
The “Knock Out” Skin Hard Drive model has a dark, mysterious aura with a “Skin” Gothic logo design on a silver top with a black base. Â One look at this portable hard drive beauty and envious friends and co-workers could be down for the count.
Al Borda, CEO of Skin Industries, said, “We continue to build on the lifestyle tradition of Skin Industries. As the CEO, I like to think ahead and focus on the future in everything we do for the company. Â With the release of the exciting new Skin hard drives and joining with Iomega, this is another step forward for Skin to become more than just a clothing company.”
The new Iomega Skin Hard Drives will be featured in a July window display at J&R Music and Computer World’s flagship store onÂ Park Row inÂ New York City.
“Young people today are looking for something different in everything they buy and use,” saidÂ Rachelle Friedman, President and Co-CEO, J&RÂ Music and Computer World, downtown New York City.Â “At J&R, we’re always looking for unique and exciting products for our customers.Â Iomega’s new Skin portable hard drives not only have personality and style compared to other hard drives in the market today, they also deliver on the functionality that’s required of a quality portable hard drive â€“ plenty of space for music, photos and videos, as well as rugged, dependable and easy-to-use.Â Put it all together and the new Iomega Skin Drives are a great new addition to J&R’s computer peripheral offerings.”
Self-Powered Drives with Plenty of Room for Lots of Multimedia Files
To appreciate how much data can be stored on a new 500GB Iomega Skin Hard Drive, users have enough capacity to hold up to 200,000 photos, over 125,000 songs or more than 190 hours of video**.
As Rugged as You Wanna Be!
Iomega Protection Suite Software Included Free With New Skin Drives
The Iomega Protection Suite includes:
All of the software elements in the Iomega Protection Suite are accessible via easy download to Skin Drive owners.
Pricing, Availability and Warranty
Iomega’s new Skin Hard Drives include a 3-year limited warranty (with registration).
For more information on the new Iomega Skin Drives as well as Iomega’s complete line of portable and desktop direct-attached hard drives, please go toÂ www.iomega.com. Â Be sure to learn more and discuss Iomega’s new products on ourÂ social media sitesÂ found atÂ www.iomega.com/social.
NOTE: This release contains “forward-looking statements” as defined under the Federal Securities Laws. Â Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. Â EMC disclaims any obligation to update any such forward-looking statements after the date of this release.
CopyrightÂ© 2010 Iomega Corporation. All rights reserved. Iomega, DropGuard, eGo, ScreenPlay and QuikProtect are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries. Â EMC is a registered trademark of EMC Corporation. Â All other trademarks are the property of their respective holders.
SOURCE: EMC Corporation
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