Creation of New Cloud BUR Group Recognizes Significance of Backup as a Core Cloud Storage Application

TORONTO – July 21, 2010 — / — Asigra Inc., a leading Cloud Backupâ„¢ and recovery software provider since 1986, today announced that the Storage Networking Industry Association (SNIA) will host a webinar on July 22, 2010, to introduce the new Cloud Backup and Restore (Cloud BUR) Special Interest Group (SIG).

The Cloud BUR SIG is a project of SNIA’s Cloud Storage Initiative that promotes the adoption of cloud storage as a new delivery model that provides elastic, on-demand storage billed only for what is used. The webinar will cover details about the new Cloud Backup and Restore project as well as address the SNIA Cloud Storage Initiative (CSI) education and collaboration activities for end users, the channel, and vendors at the SNIA Symposium, SNIA Storage Developers Conference and CloudBurst, Storage Networking World (SNW) USA, and SNW Europe.

“Backup has emerged as a leading cloud storage application so it’s appropriate that SNIA’s Cloud Storage Initiative would embrace backup to the cloud with a targeted special interest group,” said Val Bercovici, SNIA Cloud Storage Initiative and Cloud Czar, NetApp Office of the CTO. “This webinar is a great opportunity to learn about the new Cloud Backup and Restore project as well get up to date on the full range of activities and technical achievements generated by SNIA’s Cloud Storage Initiative.”

Asigra has been a leader in helping businesses move from the excessive cost and complexities of traditional backup approaches to next-generation cloud backup technology. The Asigra Cloud Backup platform is a transformational backup architecture optimized for cloud computing and designed to offer backup and storage efficiencies unavailable with traditional backup architectures by allowing users to capture less, ingest less, and store less data. This reduces the amount of backup software cycles and storage hardware required to deploy and maintain high levels of data protection.

Asigra’s latest generation software, Cloud Backup v10, aligns user recovery times with business requirements, reduces operational costs and provides organizations with data protection to meet dynamic IT requirements.

The SNIA CSI webinar will take place on Thursday, July 22, 2010 from 10:30 am to 11:30 am EDT. The free event is open to any interested parties who can register at:

About Asigra
Asigra transforms the way businesses manage and protect their data by delivering market leading cloud backup solutions that seamlessly and efficiently manage, scale and deliver data protection services. Asigra Cloud Backup™ is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With 25 years of experience as backup/recovery pioneers, Asigra technology protects more than 100,000 sites globally ranging from the Global 100 to SMBs. The world’s largest and most profitable service providers including CDW, HP and Terremark Worldwide power their cloud backup services using Asigra technology. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.


Agency Contact:
Joe Austin
Ventana PR
(818) 332-6166

Below is a press release from SNIA

SNIA Announces Cloud Backup and Recovery Special Interest Group

Cloud Backup and Recovery (BUR) Special Interest Group (SIG) Formed to Focus on Interoperability, Solutions, Best Practices, and Standards Requirements

SAN FRANCISCO, CA – July 21, 2010 — (Marketwire) — The Storage Networking Industry Association (SNIA) today announced the formation of its Cloud Backup and Restore Special Interest Group (Cloud BUR SIG) to further the Cloud BUR industry by educating the marketplace and driving demand for Cloud BUR solutions and services.

The Cloud BUR SIG is a project of SNIA’s Cloud Storage Initiative (CSI) that promotes the adoption of cloud storage as a new delivery model that provides elastic, on-demand storage billed only for what is used. The role of the group is to educate the market about Cloud BUR benefits through use cases and to define requirements for standards that are part of SNIA’s Cloud Storage Initiative.

The new group will create best practices and conduct surveys to educate the industry through collaboration with end users, the channel, analysts and cloud BUR vendors. This SIG will use cloud industry venues such as the SNIA Symposium, SNIA Storage Developers Conference (SDC), CSI CloudBurst, SNW USA, SNW Europe and other cloud-related industry events as well as online mediums to conduct webinars, seminars and podcasts to further industry awareness about Cloud BUR.

SNIA’s Cloud BUR SIG will consist of standing committees on marketing, education, end-user liaison, channel relations, international relations and more. The group will fulfill its mission by defining the requirements for standards around Cloud BUR; promoting the value of Cloud BUR to the industry and its customers; promoting industry implementation of Cloud BUR standards through the sharing of use cases; conducting interoperability demonstrations and plugfests; leveraging SNIA and CSI committees and events to educate end-users; advocating customer needs and reflecting user challenges back to Cloud BUR SIG members and promoting Cloud BUR as an application extension of the CSI and the SNIA Cloud Data Management Interface (CDMI) standard.

Founding members of the Cloud BUR SIG include cloud backup and recovery platform vendor, Asigra, who will chair the group as well as prominent cloud backup platform and service providers from around the world, including NetApp, i365, CoreVault, TeraSky, EVS, Terremark Worldwide, HMK and Recovery Networks.

“The adoption of cloud backup and recovery is escalating as organizations benefit from the simplicity, cost and other business advantages of this emerging technology platform. SNIA’s recognition is timely as more organizations seek guidance and standards in the deployment of new Cloud BUR solutions,” said Val Bercovici, Chairman of SNIA Cloud Storage Initiative and Cloud Czar at NetApp’s Office of the CTO. “The Cloud BUR Special Interest Group will provide a platform for growth by defining the requirements for standards and delivering a pipeline of resources to industry participants that include vendors, service providers and end-users.”

For more information on SNIA’s Cloud Storage activities, please visit or get involved in the conversation at or

About the SNIA
The Storage Networking Industry Association (SNIA) is a not-for-profit global organization, made up of some 400 member companies spanning virtually the entire storage industry. SNIA’s mission is to lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. To this end, the SNIA is uniquely committed to delivering standards, education, and services that will propel open storage networking solutions into the broader market. For additional information, visit the SNIA web site at

Dan La Russo
Ogilvy Public Relations
Phone: (303) 634-2632
Mobile: (720) 840-8254

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SNIA Announces Cloud Backup and Recovery Special Interest Group

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