High Street Retailer Protects Critical Business Data with Online Backup and Recovery

London, UK, August 18, 2010 — / — SecurStore, the Cloud Data Backup and Recovery specialist, has today announced a major new contract with La Senza, one of the UK’s largest high street retailers of luxurious, affordable women’s underwear, nightwear and swimwear. La Senza has chosen SecurStore to back up its business critical data and applications. SecurStore’s cloud backup and recovery capability is certified by the BSI against the stringent ISO 27001 standard and is the ideal tool to strengthen La Senza’s information security and integrity.

SecurStore provides highly efficient and cost effective Cloud Data Backup and Recovery with the ability to recover any part or all of a customer’s data at any time. The backup and recovery schedule is decided by La Senza enabling the SecurStore solution to effectively manage itself thanks to an automated and encrypted data transfer. La Senza will be specifically using SecurStore to protect its business critical applications and data including Microsoft Exchange and SQL databases.

“Using SecurStore is all about efficiency and optimisation. For example, SecurStore’s 2 Tier storage model ensures that our vital data is stored in the primary tier for instant recovery, while our less critical data is archived to the secondary and cheaper tier for recovery within a 24 hour time period,” explains Paul Erskine Infrastructure Manager. “As a result our data backup and recovery is highly optimised along with the cost of the service. Having our data backed up in this way with such long term cost efficiency, coupled with SecurStore’s impressive and dedicated Technical Support makes this service an ideal package for La Senza.”

“Working with La Senza is a significant proof point for our business and for the Cloud Data Backup and Recovery market as a whole,” explains Alexander Eiriksson COO SecurStore. “Companies large and small are increasingly recognising the vital benefits that Cloud Backup and Recovery services provide for their business. By eliminating the vulnerabilities of tape based backup and human error, our agentless, scalable and highly automated Asigra Powered Backup and Recovery service delivers increased efficiencies and peace of mind coupled with focused cost optimisation for our customers.”

About La Senza
At La Senza, we are passionate about lingerie for everybody. As the UK’s leading high street lingerie store, we are proud to provide lingerie and nightwear to make real women feel fabulous. The ‘La Senza experience’ runs through every area of the business, from intimate, feminine stores to friendly, knowledgeable customer advisors and La Senza’s unique free gift wrapping service.

Add to this a free bra fitting service, an irresistible combination of basics and trend-led ranges and a size range that goes up to 40GG, plus La Senza’s ‘One Price Fits All’ promise, which means you pay the same, whatever your size.

La Senza has built up a reputation over the seasons for creating glamorous and aspirational store windows, using high profile celebrity ‘Faces’ to front campaigns. Recent signings have included supermodels Petra Nemcova, Emma Heming and British model Danielle Lineker.

La Senza currently has over 180 stores in the UK and Eire. Added to this, the brand is also represented by 50 franchise stores across 17 European countries, as diverse as Holland, Portugal, Gibraltar, Iceland, Denmark, Norway, Greece, and Croatia, as well as the website,, a multi-million pound business in its own right.

About SecurStore
Established in 1991, SecurStore delivers a flexible, secure backup and fast recovery online service with 24/7 support. Data is compressed and de-duplicated to ensure that the minimum cost is incurred, regardless of how much data you have.

The automated and managed online backup and recovery system is suitable for any type and size of business where backup, fast recovery and security is required.

SecurStore’s online backup and recovery service is based on five key elements: Security, Compliance, Automation, Recovery and Stability. To find out more about why our customers trust SecurStore, please visit

Tel: +44 (0) 800-180-4425

Source: SecurStore

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