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Minato-ku, Tokyo and San Mateo, Calif., September 8, 2010 — SoftBank Group’s BB Softservice Corp. (“BBSS”) and SugarSync, Inc., makers of the award-winning SugarSync file sync, backup and sharing service, today signed the first phase of an agreement regarding a comprehensive business alliance to market and distribute the SugarSync service in Japan.

BBSS and SugarSync have formed a business partnership to aggressively bring the multi-platform storage service accessible from anywhere with any device to the fast-growing market in Japan.

With this partnership, the companies aim to increase the awareness, user base, and revenue of SugarSync’s service in Japan via the website: www.sugarsync.jp, which launched today. Local customer support for paid customers in Japanese will be added in October, and the companies also plan to support Japanese payment for the service by the end of the year.

BBSS is providing online security and backup services to a large number of consumers in Japan. With this experience and expertise, BBSS will actively deploy the SugarSync service to bring a useful, much needed service to all Japanese Internet users.

SugarSync’s cloud data sync, backup and sharing service is available for most of operating systems and various devices such as iPhone/iPad and other smartphones. SugarSync can manage, sync, share, and backup folders and files.

The cloud storage market for consumers has been increasing in Japan, replacing traditional storage services. With the advent of new mobile devices such as smartphones and tablet PCs, the number of users who use Internet services from these various devices is expected to grow rapidly. This will create new market needs for data sharing and data syncing between multiple devices. This creates a great opportunity for BBSS to bring SugarSync’s cloud data service to Japan, supporting multiple platforms and data accessibility from anywhere, with virtually any device.

Founded in January 2006, BB Softservice Corp. is 100% held by SoftBank BB Corp. Its business is planning and developing comprehensive software services and original application services through utilizing broadband infrastructure in the consumer and SOHO market.

SugarSync is an online storage, synchronization and sharing service that supports nearly all personal computers, smartphones, and tablet PCs, and provides a powerful way to access, sync and share photos, videos, music files and office documents from anywhere, at any time. Currently used in 134 countries, SugarSync supports English, German, Spanish, Chinese and Japanese languages.

Contact
Jill Mayer
Lyman PR
+1 (775) 392-0575
PR@sugarsync.com

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