Nero BackItUp & Burn Essentials to be bundled with Freecom’s external hard disk drives

KARLSBAD, Germany, September 09, 2010 –(BUSINESS WIRE)– Nero, creator of liquid media technology, today announced a global partnership with Freecom, a Mitsubishi Kagaku Media company and award-winning manufacturer of external hard drives and portable storage devices, to bundle Nero BackItUp & Burn Essentials with Freecom’s portfolio of external hard disk drives (eHDDs).

With Nero BackItUp & Burn Essentials, consumers can quickly and easily backup files, burn CDs, DVDs, and Blu-ray Discs, and sync files and folders. Also included on the drives as part of Nero BackItUp & Burn Essentials is Nero RescueAgent, which allows users to recover deleted files, damaged files resulting from hard drive crashes, system failures or virus attacks.

“Our users rely on us to provide high-quality, innovative storage solutions that meet their personal and professional data storage needs,” commented Axel Lucassen, Managing Director and co-founder Freecom. “Through our partnership with Nero, we are able to provide our customers with state-of-the-art software to reliably back-up, burn, recover, restore and sync their valuable data, including everything from personal photos and music to videos and documents.”

“Wherever you need reliable data backup and recovery options, Nero BackItUp & Burn is the most dependable, affordable and easy-to-use option out there,” said Hyder Rabbani, senior vice president, Worldwide OEM Sales and Business Development at Nero. “We’re so pleased to pair Nero BackItUp & Burn Essentials with Freecom’s award-winning external hard disk drives to offer consumers and businesses the best in data backup, recovery and storage.”

Freecom’s external hard disk drives featuring Nero BackItUp & Burn Essentials are available in most major retail and online stores.

For more information on Nero and its history, please visit Become a fan of Nero on Facebook at, follow Nero on Twitter (@NeroSolutions) or join the My Nero community at

About Nero
Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero’s trusted software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with cutting-edge applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at .

Headquartered in Karlsbad, Germany, Nero maintains regional offices in Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.

About Freecom
Freecom, founded in 1989, designs, manufacturers and markets innovative desktop and mobile storage solutions, network attached storage devices, media players, flash drives, DVD burners and professional tape drives. Freecom serves both PC and Mac users. Established in Germany, Freecom is headquartered in the Netherlands, with offices in Austria, Belgium, France, Germany, Hong Kong, Italy, Japan, Spain, Sweden, Switzerland, Taiwan and United Kingdom. For more information, visit the website at and select the country of your location.

Nero® is a trademark of Nero AG and its subsidiaries. Any other product names are trademarks or registered trademarks of their respective owners.

© 2010 Nero. All rights reserved.

Volker Jacob
Public Relations &
Communications Manager
Nero AG
Tel: +49 724 8928 273
Chaim Haas
Kaplow PR
Tel: +1 212-221-1713

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