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Livedrive takes on the big players with â€˜all media everywhereâ€™ app
LONDON, UK, September 23, 2010 –/BackupReview.info/–Â Livedrive, the award winning online storage and back-up supplier, has today entered the media streaming space with the launch of its new mobile app, bringing unlimited storage to the iPhone and iPad. In a move that could potentially challenge competitorsâ€™ plans for cloud-based media streaming, Livedriveâ€™s app will allow users to stream their entire music, video and photo collection to their iPhone or iPad wherever they are â€“ with no need to convert the file to an iTunes-compatible format first.
Livedrive provides an easy-to-use online backup service, which comes with unlimited online storage space. Users simply install the Livedrive software, and it works in the background to backup their files safely online as they work. Once their files are backed up, users can view them securely from any web browser, or restore their files back to their computer any time. With the new mobile app, they will now be able to view their files on their iPad or iPhone too, streaming all content directly from Livedrive over 3G or Wi-Fi.
Aiming to take the user experience to new levels of simplicity and ease-of-use, Livedrive is the first app of its kind that does not require files to be converted before they can be streamed. For users, this means that there is no need to import files into iTunes or convert files to QuickTime format â€“ files will just stream straight to the app regardless of size or type. While other online storage companies are offering mobile apps, Livedrive is currently the only provider to allow instant streaming from any native video format.
Key features of the Livedrive app include:
Jamie Brown, General Manager of Livedrive, comments, â€œThis app takes Livedrive to another level as a business, while really challenging the market with new and unique offerings. Weâ€™re passionate about creating better, simpler, more exciting products that change the way our customers consume media and connect through technology. Livedrive is really a team of tech geeks with a desire to innovate â€“ and we were all frustrated by how hard it can be to get video onto modern mobile devices. We believed this was a cool product – one that weâ€™d love to use ourselves – so we were keen to make it a reality. Weâ€™re delighted to be first to market in such a competitive space.â€
Livedrive was launched in 2008 by entrepreneur, Andrew Michael, to revolutionise the way people store and access their digital content. Andrew previously founded Fasthosts Internet Limited, the UK’s largest and most successful Internet hosting company. Nicholas Cowell is also a major backer of the business.
Andrew Michael comments, â€œLivedrive has always been about anticipating the future when it comes to consumer engagement with technology. Prosumers are a key target audience for us so itâ€™s vital we stay one step ahead of the curve and innovate constantly. Weâ€™re already seeing more and more people embracing a streaming lifestyle; we need to deliver the technology to do this through products that are simple, accessible, competitively priced and really add value to our customersâ€™ daily interaction with technology.â€
The new Livedrive Mobile app will be available to all Livedrive customers for free from the iTunes store. Users will need a Livedrive Backup account starting at just Â£3.95 a month, or a Livedrive Backup & Briefcase account at Â£9.95 per month â€“ both available from www.livedrive.com.
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Follow Livedriveâ€™s news at http://blog.livedrive.com or http://twitter.com/livedrive_com
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