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Connecting with Clients â€“ Expanding the MSP Toolkit
October 6, 2010 â€“ Los Angeles, Calif. –/BackupReview.info/– Managed service providers from all over the country converged on Los Angeles this week for the MSPWorld conference and exhibition (collocated with IT EXPO). Several keynotes throughout the week were focused on how MSPs can boost their sales and their revenue. Among them was Gene Fayâ€™s keynote about the social media techniques that MSPs should adopt, and why these businesses are uniquely situated to reap rewards from them.
Fay, senior vice president at Nine Technology, spoke Tuesday morning to a crowd of about 45 people at the Los Angeles Convention Center. The audience, comprised mainly of managed service provider business owners and IT-based attendees, saw substantial value in Fayâ€™s presentation.
â€œTime is what we make our living on, and the ability to generate more interest is really great,â€ said Jeff Clemons of Frazer Frost LLP, an attendee at Fayâ€™s keynote. â€œWord-of-mouth communications through social media outlets – I have Facebook friends who have no idea what I do. Weâ€™re going to get out there and let people know weâ€™re here.â€
“Gene’s session on social media for MSPs was very practical and much needed. In order for MSPs to really expand their brand and corporate presence they have to be aware of and using all the social media opportunities at their disposal,” said Charles Weaver, president of MSPAlliance.
The social media keynote, which was one of the best-attended keynotes within the MSPWorld tracks, gave attendees concrete and approachable action items to take back to their businesses and begin immediately.
â€œThe managed services market and the channel has been slow to adopt social media strategies,â€ said Fay after his keynote. â€œI wanted to show them some very easy moves they could make right now to position themselves as leaders in their areas.â€
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