Speed and efficiency of RDX®-based initial backup will bolster success of “Powered by Nine”

Storage Networking World Fall 2010

DALLAS, TX, Oct 12, 2010 –/– Imation Corp. (NYSE: IMN), a leading global technology company dedicated to helping people and organizations store, protect and connect with their digital world, today announced a partnership with Nine Technology, an innovative online backup and recovery developer, to offer the first-of-its-kind cloud seeding backup process for the “Powered by Nine” disaster recovery system. This new combined approach, utilizing Imation’s RDX® removable hard disk solution, will offer Nine Technology clients the opportunity to dramatically improve their overall business continuity strategy.

The Imation RDX removable disk cartridge system provides an extra measure of protection to businesses storing critical data. The USB and SATA-compatible drive is equipped to withstand the rigors of cross-country travel, making it an ideal seeded backup device.

“With Imation’s RDX system, Nine Technology can launch a scalable cloud-powered backup strategy with phenomenal speed and security,” said Tom Gelson, CEO of Nine Technology. “Our partnership with Imation will enable larger enterprises with more data to take advantage of the RDX and ‘Powered by Nine’ technology.”

Imation’s RDX solution provides fast, easy and reliable backup. The system includes a docking station and a high-capacity, rugged and removable 2.5-inch hard disk drive cartridge in storage capacities ranging from 160GB to 1TB, allowing businesses of all sizes to take advantage of the new capabilities. Both the RDX docking station and cartridges are fully forward and backward compatible, enabling future scalability.

“This exciting new application of Imation’s RDX cartridge system as a ‘cloud seed’ with Nine Technologies is a great solution for businesses – from small- and medium sized SMBs to larger enterprises – to enable initial connectivity to cloud storage,” said Subodh Kulkarni, chief technology officer and senior vice president, Imation Corp. “Imation is committed to helping businesses ‘store, protect, and connect’ their critical data. Using the dependable Imation RDX system as an initial dataset backup as well as to enable future file restores is an ideal disk-to-cloud solution for many businesses.”

“Facilitating the initial seeding as well as accelerated recovery in backup SaaS solutions are key considerations for end-user adoption,” said Lauren Whitehouse, senior analyst at Enterprise Strategy Group. “Imation RDX removable hard disk systems enable high-efficiency and high-speed bulk transfer that will boost Nine Technology’s MSPs’ ability to offer the strongest business continuity services possible.”

Nine Technology is offering this RDX-enabled solution immediately, and invites media and customers to stop by the Imation booth to discuss at this week’s Storage Networking World Conference (booth 425), October 11-14 at the Gaylord Texan in Dallas. For more information, please visit the Nine Technology website at

About Imation RDX Removable Hard Disk Systems
Imation is a global leader in RDX technology. Offering complete data protection with easy and reliable backup, data security and expandable storage, Imation’s current RDX hardware solution includes a high-capacity, rugged and removable 2.5-inch hard disk drive cartridge and a docking station with USB and SATA connections. Imation RDX cartridges are available in 160GB, 320GB, 500GB, 640GB, 750GB and 1TB capacities. The docking station and cartridges are fully forward and backward compatible. In addition to RDX as a cloud-seeding device, Imation intends to extend its RDX offerings with additional interface options, such as a USB 3.0-enabled docking station, RDX products with enhanced security, and multi-cartridge RDX devices.

About Imation Corp.
Imation Corp. (NYSE: IMN) is a leading global technology company dedicated to helping people and organizations store, protect, and connect their digital world. Our portfolio of data storage and security products, electronics and accessories reaches customers in more than 100 countries through a powerful global distribution network. Imation Corp.’s global brand portfolio includes Imation, Memorex, XtremeMac, and TDK Life on Record brands. Additional information about Imation is available at

About Nine Technology
Nine Technology delivers simple, powerful and cost-effective turnkey online backup and restore solutions for managed service providers (MSPs), value-added resellers and IT consultants. The “Powered by Nine” solutions enable service providers to quickly offer reliable and scalable services to protect their customers’ critical data stored on desktops, laptops and servers. It is our goal to know our customers’ business and help them build revenue. For more information, visit

Imation, the Imation logo, Memorex, the Memorex logo, and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

Imation Corp.
Mary Rawlings-Taylor, 651-704-6796
Nine Technology
Adam Sell, 508-444-2165

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