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Drobo Continues to Fuel Exceptional Growth With Advanced New Products

SANTA CLARA, CA, Nov. 16, 2010 –(Marketwire)– Data Robotics, Inc. (“Drobo”), the company that delivers the best storage experience ever, today announced a major new product and breakthrough data protection capabilities. These announcements come on the heels of record sales of the Drobo product family to small and medium-sized organizations worldwide.

“Today’s announcements will serve to further accelerate what our customers and partners fondly call the ‘Drobo invasion,’” said Tom Buiocchi, chief executive officer, Drobo. “Our quest to provide the best storage experience for small and medium-sized organizations just progressed significantly with today’s new product advancements.”

Drobo has unveiled its new Drobo S system to provide a number of industry firsts and breakthroughs by leveraging USB 3.0 technology. The company is also announcing the immediate availability of Drobo Sync, the world’s easiest-to-use remote backup for small and medium-sized businesses, which is available with the company’s new DroboPro FS system. All Drobo systems feature patented BeyondRAIDâ„¢ technology, which enables greater ease-of-use, data safety, affordability, and expandability for organizations who rely on digital storage but who do not have deep storage expertise.

Breakthrough Features and Benefits Delivered by New Drobo S

  • The Drobo S is currently the most expandable USB 3.0 product in the market, with “industry first” support for multiple storage volumes and capacity of up to 32TB and beyond
  • The accelerated performance of the Drobo S is up to 10X faster than existing USB 2.0 solutions
  • The new Drobo S also features enhanced backwards compatibility with USB 2.0 systems (laptops, PCs and servers) to provide further investment protection and “future-proofing”

“When USB 3.0 was released, many storage vendors simply added a basic connector to their systems, but that precluded small and medium-sized businesses from taking full advantage of its promise,” said Mark Peters, senior analyst, Enterprise Strategy Group. “In contrast, by specifically engineering the Drobo S to incorporate USB 3.0, Data Robotics has been able to optimize performance and ease-of-use, both of which being characteristics that such businesses will appreciate.”

Simple but Powerful Remote Backup
Drobo also announced the immediate availability of Drobo Sync, the easiest to use remote backup software, for its new DroboPro FS product family. Drobo Sync can be configured in just minutes with a few mouse clicks, and is included free of charge with all new DroboPro FS models to provide small businesses, resellers, and service providers with a cost-effective alternative to cloud-based solutions for backing up terabytes of data.

Pricing and Availability
The new Drobo S is available at a starting price of $799 with multiple configurations up to $1,799 for a 10TB bundle. Drobo Sync is included for free with the purchase of any new DroboPro FS and is available as a free software upgrade to existing DroboPro FS customers. The DroboPro FS is available at a starting price of $1,999 with multiple configurations up to $3,299 for a 16TB bundle.

Both products are immediately available from select partners worldwide and a complete list of partners can be seen at www.drobo.com/where_to_buy.

Additional Resources
Review the specifics on the new Drobo S and learn more at http://www.drobo.com/products/drobo-s.php
Review the specifics of DroboPro FS with Drobo Sync capabilities and learn more at http://www.drobo.com/products/drobopro-fs.php
Follow Drobo on Twitter http://twitter.com/drobo
Follow Drobo on Facebook http://www.facebook.com/pages/Drobo/54443011765

About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops the award-winning Drobo family of automated storage products that are designed to ensure data is always protected, accessible and simple to manage. Based on the patented and proven BeyondRAID technology, Drobo provides an unprecedented combination of advanced data protection features and ease-of-use. For more information, visit Data Robotics at www.drobo.com.

Data Robotics, Drobo, DroboPro, DroboElite, and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.

Media Contacts:
Jim Sherhart
Data Robotics, Inc.
408-567-3151
jsherhart@drobo.com

Kaitlyn Dierkes
Voce Communications
408-738-7876
kdierkes@vocecomm.com

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