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Recent press coverage in CNET, USA Today, PC World and PC Magazine provide encouraging reviews of MiMedia’s unique approach and favorable head to head comparisons to traditional storage providers.

Port Chester, NY Jan 10, 2011 –(Vocus/PRWEB)– MiMedia, the personal media platform that takes online backup and access to a whole new level, has so-far earned good reviews from industry experts. The New York-based company has a new take on media and photo sharing, music streaming and video backup for consumers interested in sidestepping arduous uploads and enjoying greater interaction with their media files. Recent press coverage in CNET, USA Today, PC World and PC Magazine provide encouraging reviews of the company’s unique approach and favorable head to head comparisons to traditional storage providers.

Like most online backup services, MiMedia provides highly secure off-site storage and backup protection for personal media such as photos, music, video and other files. But MiMedia also focuses on two areas neglected by other companies. The first is elegant access to your digital life, including unfettered sharing. The second area is providing a better, more practical option for the often long and painful initial upload, to which MiMedia has a surprisingly low-tech answer – the U.S. Postal Service and Priority Mail.

Consumers want their media to be available. That is why MiMedia combined secure storage with access. For example, MiMedia users will not only backup music online, but also manage, stream and listen to their collections via the cloud or mobile app.

“Users upload and [MiMedia] gives it back to them online in a nice, organized Web viewer they can share with friends,” a November article by CNET editor Rafe Needleman notes. “Compared with most other cloud storage and backup services… MiMedia has more sensitivity to the way real consumers behave.” That behavior includes sharing. MiMedia allows easy sharing of the native image or video file, not a compressed or reduced resolution version, as is typical with most sharing platforms.

Edward Baig of USA Today highlighted similar aspects of the new site. “The MiMedia service… combines traditional online backup with an on-demand personal media site.”

These reviewers and others are also taking a close look at MiMedia’s free Shuttle Drive service. The company believes that its Shuttle Drive, which allows users to use a mail-in drive for “seeding” their backup accounts with current files, is not only a simpler solution for users with large backup volumes or large-scale online video storage needs, but also a way to make complete backups the norm.

The preconfigured Shuttle Drive provides a zero-bandwidth consumption option to lengthy initial broadband uploads – traditionally one of the biggest inhibitors to full backups. “This service is a good way to get consumers to make a real backup, instead of a documents-only set that ignores their precious home videos,” Needleman reports.

“MiMedia takes a page from Netflix’s playbook,” writes Baig. “It mails out a physical shirt-pocket-size USB Shuttle Drive that you can use to transfer material from your computer. Return it to MiMedia postage-free in the box in which it came, and leave it to MiMedia to do the heavy lifting in a fraction of the time it would take you.”

As MiMedia’s services emerge from Beta testing, more press coverage and scrutiny of its service is likely. The buzz so far is that MiMedia is a user-friendly service that consolidates many of the benefits consumers want into a complete backup, storage and on-demand personal media solution.

Wrote Steve Horton of PC World, “MiMedia is idiot proof.”

About MiMedia:
MiMedia, Inc. enables consumers to securely backup and instantly access photos, videos, music and other files, no matter where they are, via any Web browser.

The company is privately held and based just outside of New York City. For more information and media enquiries, contact 914.510.7006 or visit MiMedia on the web at http://www.mimedia.com/contact-us/.

# # #

Contacts
Fred Clark
MiMedia, Inc.
914-510-7006

Pamela Brown
646-695-7048

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