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SaaS Marketing Veteran Joins the Intronis Success Story
BOSTON, MA, Jan 14, 2010 –/BackupReview.info/– Intronis, the leading cloud backup and disaster recovery solution for IT service for providers serving small businesses, announces today the appointment of Carol Ferrari as Vice President of Marketing.
Ferrari joins Intronis from Salary.com, a Nasdaq-listed company, where she was a major contributor in helping the company achieve significant growth. Salary.com is the SaaS compensation management leader that was acquired by Kenexa in October, 2010. Prior to Salary.com, she was the Vice President of Marketing for SaaS â€“based configuration and quoting leader, Firepond.
When asked why she wanted to join Intronis, Ferrari responded, â€œI wanted to be part of a successful, fast-paced company. The Intronis cloud solution is the best product and service solution for MSPâ€™s serving small businesses. I also wanted to work at Intronis because of its winning culture that is exciting to be a part of. The people here are second to none.â€
Intronis CEO Kent Plunkett commented, â€œI had the privilege of working with Carol while I was CEO at Salary.com, and she is a world class SaaS marketing VP.â€ â€œCarol implements marketing and lead generation processes that are highly metrics-driven and creates repeatable and scalable marketing programs. Intronis is already winning the category and I am pleased that we now have Carol to drive both our growth and revenue for our MSP channel partners to even higher levels,â€ he continued.
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