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New Revenue Opportunity for Resellers, IT Solution and Managed Service Providers as More Customers Migrate to the Cloud

SAN FRANCISCO, CA, Feb. 14, 2011 –(BUSINESS WIRE)– Syncplicity, a leader in cloud based file management, sync and backup solutions, today announced a new channel program that will enable authorized resellers and IT solution providers to offer Syncplicity’s solutions directly to their customers. The Syncplicity Reseller Program is an effective way for channel partners to expand the portfolio of products and services they offer. By demonstrating value to customers quickly, with no upfront investment in software or hardware, Syncplicity resellers can generate a new source of recurring revenue that also serves as a retention tool for their business.

Syncplicity Business Edition is an online file management solution that leverages cloud computing to provide anywhere access to files, automated back-up, instant file synchronization, and collaboration through features such as one-click file sharing and complete versioning. Business Edition is a turn-key solution that can work with or replace existing IT infrastructures, depending on customer needs, allowing channel partners to easily deploy it in any type of environment.

“Every demonstration we’ve held of Syncplicity with our customers has resulted in a sale,” said Kris Skappel of Simpleweb. “Our clients now expect continuous online backup and file sharing without user interaction. The push-button backup is dead. Syncplicity answers these customer needs and more with their full file management, sync and back-up solution.”

The market for cloud computing is expected to grow more than 40% in 2011, outpacing virtually all other sectors of the worldwide business software market. Gartner predicts that 20% of all companies will own no IT assets by 2012. IT solution providers, value-added resellers and managed service providers are evolving their businesses to help customers migrate to cloud computing and SaaS solutions.

“Our customers demand secure, universal access to their information from wherever they are, coupled with an easy way to share files and back up data,” said Isidoro Reyes of Cloudpeople. “The old solution of corporate file servers is no longer viable as companies look for a better, less costly answer that leverages cloud computing. Syncplicity has the right cloud-based file management solution, and is a great complement to our Google Apps deployments. Within weeks of becoming a Syncplicity Reseller, we were able to sign up our first customers.”

“IT solution providers have a vital role to play as their customers migrate to cloud computing and SaaS solutions,” said Syncplicity CEO Leonard Chung. “Syncplicity’s Reseller Program offers channel partners an easy way to play that role to the benefit of their customers, while building a long-term recurring revenue opportunity for their businesses.”

KEY CHANNEL PROGRAM FEATURES
Syncplicity Channel Partner Profile: IT solution providers, value-added resellers and managed service providers who want to grow their business and build a recurring revenue model with SaaS solutions are an ideal fit for the Syncplicity program.

Customer Profile: Syncplicity supports deployments of all sizes, from companies with thousands of users to deployments as small as 10 users or less, across virtually all vertical markets and geographies. Deployments can start at the department level or company-wide, depending on each customer’s requirements.

Customer Relationship: Syncplicity respects the direct relationship that channel partners have established with their customers today. Syncplicity channel partners will continue to own the direct customer relationship, from prospecting through deployment.

Service Opportunities: Syncplicity Business Edition is designed for simple, drop-in deployments without requiring expensive set-up, technology migration, or retraining. Customers can be live on the service within one hour. Some resellers provide deployment support, such as initial data synchronization, data migration from file servers, or other roll-out services. If the customer has outsourced the IT function to a channel partner, the Syncplicity remote administration console presents the tools needed to provide ongoing administration of Syncplicity remotely.

Rapid Time-to-Market: Syncplicity resellers can become productive very quickly. Resellers generally initiate their first customer trials within a week of signing up, and often close their first customers within a month of joining the program.

Comprehensive Tools and Support: Syncplicity has developed a program and resources to help ensure the success of its channel partners. These include:

* Private online Reseller Console lets resellers initiate free 30-day trials for up to 25 users, place new orders, and manage customer accounts
* Sales and marketing materials and tools
* Product training and documentation
* Reseller discount off the list price of Syncplicity Business Edition, for initial orders as well as renewals
* Online or telephone front-line support for customers and resellers
* Remote administrative console, enabling resellers who manage IT on behalf of customers to administer Syncplicity remotely on an ongoing basis.

For more information about Syncplicity’s channel partner program, visit www.syncplicity.com/reseller/

About Syncplicity, Inc.
Syncplicity is a leading provider of file management solutions in the cloud, offering instant synchronization, backup, file sharing and collaboration in one integrated solution. Based in San Francisco, California, Syncplicity offers solutions for both business and individual users.

For more information, visit www.syncplicity.com

Contact
Ignite Public Relations
Carmen Hughes
650-227-3280 ext.1 (W)
650-576-6444 (C)
carmen[@]ignitepr.com

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