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Primadesk App Turns “Cloud Chaos” Into Order on Any Device With Easy-to-Use Interface That Searches, Manages and Backs Up Documents, Email and Photos Across Online Accounts

PALM DESERT, CA, Feb. 28, 2011 –(Marketwire)– Primadesk, Inc., a new provider of personal content management solutions, today demonstrated a new approach to taking control of personal cloud content — a free Internet application that provides centralized access to a user’s wide range of digital data, email and social networks. The Primadesk app brings order to online life, allowing users to search, manage and backup online accounts with one simple interface, no matter what device is used. And Primadesk is the only service of its kind that lets users drag and drop content (documents, emails, photos, etc.) from one service provider to another.

According to Microsoft Research, the average Web user has approximately 25 online accounts. However, people are left adrift in a sea of proprietary services with each one requiring its own sign-in and holding a different slice of a user’s online life without the ability to easily integrate and share data in a way that is seamless. Primadesk is a browser based solution for organizing, viewing and interacting with your personal cloud content. The Web experience travels with a user from device to device, connecting cloud services wherever the user might be.

“The rapid growth of Web-access devices and cloud services has combined to increase the complexity of personal content management,” said Srinivasa (Venky) Venkataraman, founder and CEO of Primadesk. “We break down the obstacles between you and the work you need to do on the Web. No matter what content you have, no matter where it lives in the cloud, no matter what device you’re working on — Primadesk makes your online life easier.”

Primadesk is the only cloud service that offers a robust set of capabilities that include:

* Search — Find personal online content including selected cloud back-up data in a single operation. Search by topic, date range and content type and, with a single mouse click, get instant access.
* Centralize and manage online documents — Store files from online document providers such as Dropbox, SugarSync, Google Docs and others, and manage them at a single location.
* Drag and drop — Copy documents and photos between Web providers and between the Web and your desktop.
* Backup cloud data — Provides online backup and recovery of Web-based content at the directory or album-level.
* Email consolidation — An email manager that views, sends, replies to and searches across email from different email providers such as Google Gmail, Yahoo and HotMail, all in one place.
* Single sign on — Allows access to favorite Web services and email with only one username and password, all in one central location. Primadesk’s multi-layered security ensures that passwords are safe and secure.
* Facebook and Twitter messages (coming soon) — View messages from social networking sites, including Facebook and Twitter, in one place.
* Manage photos (coming soon) — Drag and drop pictures between online photo services and sites such as Picasa, Flickr, SmugMug, Facebook, etc.

Also today, Citrix Systems announced an investment in Primadesk from Citrix Startup Accelerator, its Silicon Valley-based seed investment initiative launched in December 2010 (please see separate release.)

Primadesk was selected to demonstrate the new app at DEMO 2011 conference to an enthusiastic audience of hundreds of press and technology influencers. They will also be demoing at station #D12 in the DEMO pavilion on Feb. 28 and March 1, 2011. The free Primadesk Beta app will be available in March 2011 at www.primadesk.com.

About Primadesk, Inc.
Primadesk makes online life easier to manage, enabling users to search, manage and backup personal cloud data from anywhere, whether it is from a personal computer, tablet or smartphone. Primadesk was founded in 2009 by two entrepreneurs who recognized the growing need for making Internet-based applications and online information secure, easier to use and to interact with. For more information on Primadesk, please go to www.primadesk.com.

Primadesk is a registered trademark of Primadesk, Inc. Other company and product names may be trademarks of their respective owners.

Press Contact:
Marcy Dockery
Tel. 650-224-7911

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The press release about Citrix Investment in Primadesk is found below:

Citrix Startup Accelerator Announces First Investment

Investment in Primadesk Accelerates Innovation Portfolio

SANTA CLARA, CA, Feb. 28, 2011 –/BackupReview.info/– Citrix Systems today announced an investment in Primadesk, marking the first funding commitment for the Citrix Startup Accelerator, its Silicon Valley-based seed investment initiative launched in December 2010. Primadesk, based in Novato, Calif., helps users search, manage and backup their personal cloud data with one simple interface no matter what device they use. A beta version of the Primadesk technology will be demonstrated on stage today at DEMO 2011 in Palm Desert, Calif.

“Primadesk and Citrix share a synergistic vision,” said Srinivasa Venkataraman, CEO & Founder, Primadesk. “Primadesk gives users a simple way to manage their personal and professional information from any browser at any time, which fits right into the Citrix vision of enabling anyone to work and play anywhere on any device. The global presence Citrix has, as well as its entrepreneur-friendly environment, large customer base and seasoned go-to-market strategies, will be prime assets for us as we join the Citrix Startup Accelerator program.”

The Citrix Startup Accelerator is focused on entrepreneur-led innovation, providing participating companies with seed funding, mentoring, office space in an open innovation center and access to the global Citrix ecosystem. By fostering technologies and business models that align with the long term Citrix strategy, the Citrix Startup Accelerator is differentiated from funds that focus solely on fund maximization. “Our goal is to equip our portfolio entrepreneurs with the key resources that will help them achieve the rapid market and customer validation that will ensure them a timely transition into successful businesses,” said Martin Duursma, Vice President, Citrix Labs and Chair of the Citrix CTO Office. “By providing access to our deep technical resources, business mentoring and global network, we believe we can greatly increase the chances that Primadesk and our future portfolio companies will succeed.”

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About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion.

About Primadesk, Inc.
Primadesk makes online life easier to manage, enabling users to search, manage and backup personal cloud data from anywhere, whether it is from a personal computer, tablet or smartphone. Primadesk was founded in 2009 by two entrepreneurs who recognized the growing need for making Internet-based applications and online information secure, easier to use and to interact with. For more information on Primadesk, please go to www.primadesk.com.

For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

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Citrix® is a trademark of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

Contact
Tel.: 954-267-3000
Toll Free: 1-800-424-8749
Fax: 954-267-9319

Address
Citrix Systems, Inc.
851 West Cypress Creek Road
Fort Lauderdale, FL
USA, 33309

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