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IT User Respondents to Survey Reveal Surge in Cloud Backup Adoption of 660% over Next Two Years
TORONTO â€“ March 8, 2011 –/BackupReview.info/– Asigra Inc., a leading cloud backup and recovery software provider since 1986, today announced the findings of a commissioned study , “The High-Growth Managed Backup Services Market“, conducted by Forrester Consulting on behalf of Asigra. The results reveal the areas of growth among small and medium businesses, how channel partners are responding to increased demand from this market segment and what IT decision makers expect from channel partners. Based on a February 2011 survey of U.S. IT decision makers, the study also leverages the Forrester/OCE Global Channel Companiesâ€™ Cloud Business Models survey.
While both large and small companies are investing aggressively in cloud backup and recovery solutions, in the next two years the greatest growth in cloud-based managed services will come from SMBs. Today 5 percent of SMBs surveyed employ backup-as-a-service, remote backup or online backup services from a managed service provider and 38 percent plan to employ them in two years â€“ a growth rate of 660 percent.
Market Driven by Multiple Needs
Channel partners are responding to this demand by ramping up their offerings. Today, more than 25 percent offer cloud-based services and another 30 percent plan to do so. These companies are particularly interested in investing in the remote management of PCs, servers or network infrastructure (81 percent); storage and backup services (77 percent); data center services (68 percent); and remote backup/disaster recovery (64 percent).
In addition, the great majority of channel partners are ready to resell SaaS or other cloud-based products. Currently 29 percent resell them, while 16 percent plan to offer them in the next 12 months and 16 percent in a year or more. Only 8 percent are not interested in this market.
Marketing to Customers’ Value Points
Asked what they value most from their vendor partners, 48 percent of respondents said protecting their territory from other channel partners, 45 percent said financing some of the cost of the hosting infrastructure, and 34 percent said business-model training for moving to hosting.
“We believe this survey paints a clear picture not just of the types of cloud services businesses plan to employ but also of what they expect from their VARs and MSPs,” said Eran Farajun, EVP, Asigra. “Every participant in this rapidly expanding market can use this information to hone their go-to-market strategy and shape their offerings in response to the needs and values of their customers.”
A complimentary copy of “The High-Growth Managed Backup Services Market” study is available for download at http://bit.ly/g21vc5
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