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The distribution of IT products is characterized by am extremely dynamic market. â€œChannel Revolutionâ€ provides answers and advice on how to manage the challenges of IT distribution in both traditional and online channels.
Agoura Hills / (CA) USA, March 10, 20011 –/BackupReview.info/– The new IT business guide â€žChannel Revolutionâ€œ provides a pragmatic approach to successfully building an indirect IT sales channel. The book explains why, in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go â€“ and how to make it succeed.
Stefan Utzinger, the author of â€œChannel Revolutionâ€, is CEO of NovaStor Software (www.novastor.com), a leading vendor of software solutions for data protection and availability. Based on his 20 years of experience in the IT channel, Utzinger has published a guide presenting startling facts, strategic thoughts, down to earth calculations as well as practical advice.
The IT channel â€“ a vital driver of innovation and sales
On the other hand, working with the channel does not automatically result in an increase in profits. It presents many opportunities, but also many challenges. Stefan Utzinger offers informative insight into the channel landscape â€“ from selecting adequate channel partners to managing cost structures in the indirect channel, dealing with one or several distributors and responding to innovations such as cloud computing and software as a service. Utzinger also identifies complex reciprocity between product development and channel strategy as well as service and license fees and finally, furnishes a guideline that supports vendors to find their own way to success.
â€œChannel Revolution explains things like how to select the right channel partner, how to deal with discounts, and many other useful insights. I wish to prevent suppliers from failure caused by trust in outdated channel myths and to show them strategies that are more appropriate in todayâ€™s market environment â€“ and more likely to lead to joint success,â€ says Stefan Utzinger, author of â€œChannel revolutionâ€ and CEO of NovaStor.
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NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.
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