Recently, we wrote about the tremendous growth at Asigra. Here is a new job post for a Senior Product Marketing Manager position.

Sr. Product Marketing Manager

Looking for passionate individual who likes working in a high-performance, high-visibility team and wants to be on a fast track to their career path for a company that was recently recognized on the Gartner Magic Quadrant. You will have worldwide responsibility for Product Marketing and Strategic Alliances and Partnerships. You will be responsible for helping to grow Asigra’s Managed Service Provider (MSP) ecosystem, facilitating and fostering relationships with Asigra MSPs, and technology leaders in the data storage industry.

The ideal candidate should have an understanding of Cloud Backup solutions, technology and ecosystem. Ability to learn and understand new technologies quickly is a must.

Location: Toronto, Canada (no relocation support is provided).

Required skills:

• Strong influencing and project management skills
• Business and thought leadership capabilities
• Demonstrated success in leading complex projects
• Manage the variety of responsibilities, multiple priorities and deliver on commitments and deliverables on-time
• Excellent written and spoken communication skills in English. Additional languages an asset.
• 2-3 years Technical Product Marketing experience.
• Strong presentation skills to present internally and externally (Must have experience marketing or “pitching” of technology products in B2B environments.), problem solving skills, project management and a strong attention to detail.
• Must be technically savvy.
• Knowledge of data storage technologies a strong plus.
• Must have Social Media experience (Tweeting, Managing Newsgroups, Writing blog posts etc.).
• Strategic thinker.
• Excellent relationship management skills
• 7+ years of relevant experience
• University degree. MBA or post graduate degree is preferred.
• A proven track record of implementing strategic programs that meet or exceed business goals
• Ability to travel up to 25%.

Core Responsibilities:

Product Marketing:
• Ensure successful execution of the strategic Product Marketing plans
• Develop product messaging and positioning
• Develop competitive messaging and positioning
• Develop and provide input to Asigra’s social media, event/conference strategy
• Be responsible for technology presentations on products and solutions to various audiences via webinars and in person to alliance partner sales teams, the company’s partner ecosystem and customers, the company’s internal sales team, industry groups (e.g. SNIA), etc.
• Prepare and execute presentations to internal customers and stakeholders.
• Must analyze market trends in data back-up and data center
• Must have strong project management abilities in supporting new product launches.
• Must have expertise in sales support i.e. building, updating and project managing marketing/sales collateral (product brochures, data sheets, white papers, product presentations, sales training, sales guides etc.)
• Experience with Technical Product Positioning.
Strategic Alliances and Partnerships:
• Build and nurture alliances with strategic partner strategies
• Participate in planning and management of Alliance and Partnership strategy.
• Build and execute on global product, market, and alliance/partner strategies
• Planning and executing standalone and joint marketing campaigns with strategic partners

Building campaign collateral
• Presenting at seminars and webinars during these campaigns
• Coordinating various external/internal teams working on these campaign
• Reviewing campaign results and participating in analysis of campaign performance and development of recommendations for optimization and future enhancements

About Asigra:
Asigra is an internationally renowned and highly respected purveyor of cloud based solutions and a leading backup and disaster recovery solution provider is experiencing unprecedented growth. As a result of our expansion, we are seeking to hire a Sr. Product Marketing Manager to join our Product Marketing team. The Sr. Product Marketing Manager will have a passion in his/her pursuit of excellence and will be dedicated to contributing to a positive working environment that maximizes their productivity. Join our winning team where you will have the opportunity to innovate and grow your career as a strategic member of Asigra’s Product Marketing Team.
Asigra is an equal opportunity employer committed to the long term growth of our employees. We offer an opportunity to excel in a progressive and innovative environment.

Please send your resume in confidence to ashar.baig[@]

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