Data protection specialist, NovaStor and Arete Focus, a dynamic IT product distribution company, have entered into an exclusive distribution partnership

Agoura Hills, CA, USA, Mar 30, 2011 –/– NovaStor, a pioneer in data protection, announced today its recent distribution partnership with Arete Focus, a premier distributor of quality IT products and services. Arete Focus will distribute NovaStor’s complete line of data protection and backup software, which cover single workstations, server and virtual machine protection, network protection from medium to large-sized businesses, multi-site environments, global data centers of all sizes, as well as software products for private and public cloud offerings for managed service providers.

Based in Singapore, Arete Focus specializes in End-Point Security and Data Protection, which are highly sought-after products and services in the IT solutions industry. After thorough market research and comparison with competing products, Arete Focus has chosen to exclusively offer NovaStor’s data protection and backup software products to its numerous resellers. NovaStor’s award-winning backup software products have convinced Arete Focus with feature-richness, ease-of-install, ease-of-use, and excellent price-performance ratio.

With this partnership, NovaStor products will gain further customers in the advancing data protection and backup software markets in Singapore, Indonesia and Malaysia. Additionally, customers in these regions will now have a local point of contact for product-related and technical support questions.

“We’re pleased to enter a partnership with a company that has the same vision as NovaStor when it comes to data protection and backup software,” says Stefan Utzinger, CEO at NovaStor. “We look forward to starting the roll-out and gaining more customers from the Asia and South East regions.”

“We are delighted to be appointed as NovaStor’s exclusive distributor. There is an urgent need for robust and reliable backup solution offerings in a huge market like Asia, and we believe NovaBACKUP fulfills those criteria,” explained Mr. Jamus Goh, Sales Director, Arete Focus Pte Ltd. “NovaStor is one of the global market leaders in the area of backup and disaster recovery solutions and complements Arete Focus’s product portfolio perfectly.”

The entire NovaStor line of backup software is now available on the Arete Focus website for authorized retailer and reseller purchase in South East Asia. Interested resellers and retailers may also enroll in NovaStor’s exclusive ValueCREATE! partner program which offers registered partners benefits aimed at increasing their sales and customer base.

About NovaStor
NovaStor ( is a leading international provider of software solutions for data protection and availability. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, SMB users, and service providers, as well as international corporations. NovaStor’s cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer’s existing and future IT environment. NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.

About Arete Focus
Headquartered in Singapore, Arete Focus ( is a dynamic company that focuses on marketing and distribution of IT related products. By uniting with the best companies in key industries, Arete Focus provides next-generation ICT solutions to enterprise customers and builds strong alliances with leading companies in the following fields: Endpoint Security, IT Asset Management, Disaster Recovery, Enterprise Resource Planning and Web-based Solutions. To support evolving business requirements, they continue to establish new strategic partnerships based on market demand.

Arete Focus is extremely excited to include NovaStor’s line of award winning products to its expanding portfolio of distinguished product names which include Adobe, Express Metrix, Protegent, Trend Micro, and Wasatch.

For Further Information:
Kristin Tinsley
29209 Canwood Street
Agoura Hills, CA 91301
Tel: +1 (818) 483-0089
Fax: +1 (805) 579-6710

Arete Focus Pte Ltd
James Goh
195 Pearl Hill Terrace #03-30
Singapore 168976
Tel: +65 6557 2146
Fax: +65 6557 2147

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