Company Adds Agentless Backup Technology to Extend its Disaster Readiness Solutions to All Digital Assets in Business Networks

TORONTO, April 5, 2011 –/– KineticDâ„¢, the online storage, recovery and access service designed for small and mid-sized businesses (SMBs), today announced that it has completed its acquisition of ROBOBAKâ„¢, a leading provider of hybrid-cloud backup software for MSPs and the Remote Offices/Branch Offices (ROBO) of small enterprises. The acquisition significantly expands the company’s portfolio of SaaS and software offerings that can now accelerate cloud backup and recovery solutions for businesses, MSPs, OEM partners, SMB resellers and small enterprise VARs.

As KineticD extends its offering to resellers, private label partners and over 40,000 users, it has seen a growing demand for disaster readiness solutions that include file servers as well as commonly used server-side applications such as Microsoft® Exchange, SQL Server® and Microsoft® Small Business Server. Additionally, ROBOBAK’s agentless backup technology enables centralized disk-to-disk-to-cloud backup solutions across distributed networks with many remote or branch offices. ROBOBAK has a proven track record, leading the industry with critical capabilities for MSPs and ROBO customers including advanced technology for block level data de-duplication, agentless backup capabilities and the ability to keep local copies for rapid recovery and business continuity.

“Through this acquisition, KineticD will expand its reach into new markets and strengthen its position as a leader in providing businesses with the ability to continuously backup, restore, access and share information online from any location,” said Jamie Brenzel, CEO and founder of KineticD. “Through the combined strength and experience of the ROBOBAK and KineticD teams, the company will continue to drive innovation and growth.”

ROBOBAK’s software combined with KineticD’s strength in the SaaS market provides unique flexibility for Managed Service Providers (MSPs), IT consultants and large enterprise VARs. The comprehensive solution will provide continuous protection that is non-invasive and ideally suited for use with diverse technologies and the day-to-day operations of business users whether they are onsite, mobile or located in a remote office.

“Managed Service Providers (MSPs) are major resources for IT support to SMBs, and are a major channel for data backup services to this market,” said James Bagley, senior analyst at Storage Strategies NOW. “With the acquisition of the technology from ROBOBAK, KineticD is positioned to meet the requirements of MSPs and expand its penetration in this space.”

KineticD is in the process of integrating the ROBOBAK technology into its own offering. The capability of agentlessly backing up servers, networks and server side applications will be available to existing KineticD customers and partners before the end of the month. With the close of the acquisition, the majority of the ROBOBAK team becomes part of KineticD and all ROBOBAK day-to-day operations will be uninterrupted.

About KineticD
KineticDâ„¢ sets a new standard by providing small and mid-sized businesses (SMBs) with the same level of service and protection for irreplaceable digital assets that large enterprises rely on. It delivers comprehensive solutions that enable SMBs to continuously backup, restore, access, and share information online from any location. Its agile, cloud-based services are specifically designed for SMBs that want to activate their digital assets and more efficiently share and collaborate through improved access to information. Founded in 2002, the company’s industry-acclaimed Data Deposit Box product delivers advanced, patented technology that is used daily by over 40,000 customers and is supported around the world through an extensive partner network. For a free trial visit

ROBOBAK is a complete cloud-based data backup solution for Remote Office/Branch Office (ROBO) backup and recovery. ROBOBAK was designed to empower MSPs, VARs, and enterprise organizations to create public or private cloud disaster recovery solutions that protect critical business data across multiple locations. The ROBOBAK V11 Data Backup Suite is the perfect data protection solution, coupling easy installation with powerful de-duplication, administration and scalability. For more information please visit

Media Contact
Heidi Rosenberg
Nadel Phelan

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