NSK and TwinStrata deliver off-site data protection at a substantial savings over disk-to-disk solutions

NATICK, Mass., April 21, 2011 –/PRNewswire/– TwinStrata, Inc., the leading innovator in cloud storage and data protection solutions, today announced Karmaloop, a Boston-based online retailer of name brand underground fashion, selected CloudArray® to provide a seamless off-site extension to its data storage environment.

When Karmaloop CTO Joe Finsterwald came on board in October of 2010, he immediately recognized that Karmaloop needed an effective off-premise disaster recovery capability for several terabytes of SQL databases, images, multimedia, financials, and documents. As such, he turned to NSK Inc to craft an off-site data protection strategy that would leverage his existing investment in Symantec Backup Exec Software with no increase to his administrative footprint. Together with NSK Inc, Karmaloop considered several options, among them purchasing additional tapes and larger tape drives, hiring a service to take the tapes off-site, and/or securing an additional storage area network (SAN) to provide disk-to-disk off-site data protection.

Not surprisingly, Karmaloop expressed a strong preference for a “tape-free” solution. In response, NSK Inc recommended the deployment of CloudArray along with cloud storage, a combined solution that would cost less than half of a traditional approach involving the expansion of a disk-to-disk infrastructure off-site. NSK Inc installed and configured CloudArray, choosing Amazon S3 for the cloud storage provider. The combined solution worked seamlessly with Symantec Backup Exec 2010, was easy to install, and required zero redesign of the customer’s existing IT infrastructure.

“NSK introduced us to a game-changing technology with TwinStrata CloudArray,” said Joe Finsterwald, CTO of Karmaloop. “While we were bracing for a significant increase in administrative and capital expense, we were pleasantly surprised to find an enterprise-class data protection solution that leveraged our existing infrastructure and resources and works amazingly well.”

“TwinStrata CloudArray has greatly enhanced the portfolio of solutions we offer our customers looking to extend their storage infrastructure off-site,” said Tim Lasonde, president of NSK Inc. “In fact, we use CloudArray internally, which only serves to enhance customer confidence and our credibility, never mind the tremendous cost efficiencies it offers.”

“We continue to see strong adoption of cloud storage solutions with CloudArray and are very pleased NSK and Karmaloop have chosen our solution,” said Nicos Vekiarides, CEO of TwinStrata.” Our growing list of satisfied customers is a testament to the simplicity, security and savings we enable for business customers looking to extend their data storage off-site.”

About TwinStrata, Inc.
TwinStrata is an innovator in enterprise-class data storage, data protection and disaster recovery/business continuity solutions using cloud storage. With TwinStrata CloudArray®, companies of all sizes can simply and economically leverage the scalability and efficiency of cloud storage while maintaining the availability, performance and security of local storage. CloudArray software and hardware solutions support all file and operating systems, and deliver substantial advantages over traditional off-site storage solutions, including a pay-as-you-go model, unlimited elastic capacity, local performance, in-cloud snapshots and disaster recovery, dynamic caching, automated policies, AES256 encryption, and continuous access to data. For more information about TwinStrata and CloudArray, visit

About NSK Inc
NSK Inc is an information technology consulting and outsourcing firm, specializing in small and medium businesses. Headquartered in Boston, MA, NSK offers an array of IT services including managed monitoring and maintenance, Cloud Computing technologies, and security audits and assessments. NSK Inc is a certified Woman-Owned Business Enterprise (WBE) recognized by the Massachusetts Supplier Diversity Office (SDO) and is continually rated in the Boston Business Journal’s “Best Of” lists as well as the Inc. 500/5000. For more information, please visit

About is a multi-platformed web retailer specializing in global underground fashion. The Karmaloop family of sites includes online retailer Karmaloop, Internet TV station KarmaloopTV and social networking endeavor Junglelife. Since its creation in 2000 by streetwear enthusiast Greg Selkoe, the site has evolved from a one-man-show into the largest and most successful streetwear retailer online. Karmaloop receives 4.5 million monthly unique visitors comprised primarily of the highly sought after young influencer demographic, made up of male and female alpha-consumers and key influencers within the age range of 14-35. In November 2007, Karmaloop launched KarmaloopTV, the first online channel catering to streetwear/Vergeculture. In a short time KarmaloopTV has become a wildly popular destination to view Karmaloop created content on many facets of cutting edge youth culture. Karmaloop is a community of style who provides a daily, interactive dose of the people and movements fueling and shaping street culture.

Press Contacts:
Laura Nelson or Bree Bolognese
SVM Public Relations
(401) 490-9700 or (760) 754-7025

SOURCE: TwinStrata, Inc.

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