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Former TomTom executive to lead consumer and small business marketing efforts
BOSTON, April 25, 2011 –/BackupReview.info/– CarboniteÂ®, a leading provider of online backup and “anytime, anywhere access”, today announced the appointment of Tom Murray as vice president of marketing.
In his new role, Murray will direct the company’s strategic marketing efforts in support of the company’s Consumer and Small Business groups.
Murray brings more than 17 years of experience in building successful brands and marketing organizations in the consumer electronics and consumer packaged goods industries. He most recently served as senior vice president of marketing for TomTom, Inc. While at TomTom, he implemented the marketing strategies and campaigns that drove the substantial brand’s awareness and share growth in the North American market. These efforts helped the company grow its annual sales from $125 million to $500 million over his four-year tenure.
Prior to TomTom, Murray served as global business director for Shave Care products at Procter & Gamble, where he managed a $650 million portfolio of products including the Gillette Series, Fusion, Mach 3 and Satin Care brands. Murray previously served as the global marketing manager for The Gillette Company’s $450 million antiperspirant business and as the North American marketing director for the $1.0 billion Duracell business.
“Tom brings nearly two decades of consumer marketing experience to Carbonite,” said Carbonite Chairman and CEO David Friend. “He had a spectacular career at Gillette, managing some of the world’s best known personal care brands. At TomTom, he helped shape the company into the world leader in GPS devices. I know that Tom is going to play a major role in Carbonite’s evolution into a household name in data protection.”
Murray holds a bachelor’s degree in English from Fairfield University and attended the University of Connecticut Graduate School of Business.
The Carbonite mission is to provide a simple, affordable, and secure backup and “anytime, anywhere access” solutions for the mainstream computer user. Carbonite supports both the Windows and Mac platforms. Carbonite is available directly at www.carbonite.com, and through international distributors.
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