June 16, 2011
By Mamush Heayie

The Intel team was present at the Asigra ( Annual Partner summit in strength. Intel had announced Intel AppUp for small business services on 24th May 2011 and was keen to showcase the product at the Asigra Summit.

Ms. Bridget Karlin, Intel Hybrid Cloud Program General Manager, addressed the gathering on June 7, 2011 at the 4th annual Asigra Partner 2011 Summit (day 1 of 2), expressing happiness at the opportunity to address Asigra’s 500 partners in attendance, seeing immense potential for extending the business opportunity presented through the strategic relationship.

Talking about the future, Karlin considers two important visible trends. First, the Internet is growing bigger and there are a billion more users on the Internet this year. This implies that there are twice that number of connected devices and that in turn portends a huge traffic. So, everyone at Intel thinks and believes that “the world is going to be very different in 2015″. “Automated data, being able to share data seamlessly and securely, across public and private clouds” is going to be important whatever the kind of device that will be used — iPad, iPhone, android or server. So, Intel, in partnership with Asigra, has created a device that can sense environmental requirements and automatically allocate the required computing power.

Validating the opportunity for the new Intel AppUp Small Business Service was Gartner data showing that technology for the small and medium businesses in the US will be a 49 billion dollar industry by 2015. No one can ignore the demand in this segment with the size and potential of this market. The small business customer will increasingly need technology, but may not want to hire the staff to support the technology. They appreciate the cloud and the immense flexibility it brings, but it comes with a number of tradeoffs. They will have to choose those services which best match their business needs. In this context, they will start by turning to cloud service providers, expecting to benefit from their consultation and expertise to find the right solution for their IT problems.

Karlin provided thought provoking questions on some of the common challenges in end-users are faced with. Technology providers are tied together and must succeed or fail together. The questions that must be asked are: How can you help your customers make money? Or How do you manage service delivery costs? How do you manage and maintain client relationships when the cost of acquiring a customer is expensive? Answering for all those present, Karlin indicated the first of these is to find the solution around which builds the business, second is to establish a revenue service model and third to intensify the sales and marketing plan.

Concluding the session, Karlin announced that the Intel AppUp Small Business Service was ready for market and available to service providers as a solution to build around.

Below is a video about Intel Hybrid Cloud featuring Asigra Cloud Backup (3:50)

Look for more posts in the coming days.

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