63% Say Digital Media Worth $500 or More

Consumers assign a higher monetary value to photos and documents than music and videos, according to a new survey conducted by cloud storage and access provider MiMedia.

Port Chester, NY, July 13, 2011 –/– Although consumers spend billions of dollars on digital music annually, 74 percent value photos or documents over music, according to a new digital media survey from cloud storage and access provider MiMedia.

Other key findings include:

  • Nearly half (45 percent) of adults polled said their photos, videos, music and documents are worth over $1,000.
  • When asked which digital files are most important, 41 percent said photos, followed by 33 percent for documents, 19 percent for music and 8 percent for videos.
  • A majority (72 percent) has experienced data loss due to crashed/malfunctioning devices (66 percent) or lost/stolen computers (7 percent).
  • Those who have suffered data loss assigned a higher monetary value to digital media.

“The irreplaceable nature of pictures gives them a higher assigned value, and ultimately reinforces MiMedia’s commitment to protecting digital memories,” said Erik Zamkoff, Founder and CEO, MiMedia.

1,200 adults were surveyed between June 16 and July 8, 2011.

MiMedia is a new cloud service that gives consumers secure automatic backup and instant on-demand access to all of their files anytime, anywhere. From a the web-based platform, users can listen to music, watch videos, view photo galleries, store documents and share data via private email links and social network newsfeeds. MiMedia offers 7 GB of space for free, with paid options to accommodate larger collections.

About MiMedia
MiMedia brings consumers a totally new approach to online backup—a way to protect, access, enjoy and share their digital lives all in one place. MiMedia will back up and protect personal files in a secure online storage account. Beyond online backup, MiMedia also provides instant on demand access to files from anywhere. The company is privately held and based just outside of New York. For more information, please visit the company’s Web site at

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Matt Schwartz
(646) 695-7041

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