NewBay launches LifeCache SyncDrive, positioning operators and device makers to compete against Dropbox, iCloud and

This latest solution from NewBay is an extension of its cloud offering, LifeCache Digital Vault, enabling operators and device makers to deliver fully scalable and reliable personal digital content services.

DUBLIN, Ireland, September 19, 2011 –/– NewBay, the leader in digital content services, today announced availability of its latest solution, LifeCache SyncDrive. This white label offering uniquely positions operators and device makers at the center of the multi-billion dollar personal digital content cloud market. LifeCache SyncDrive offers a convenient and intuitive way for users to manage all their personal content across a wide range of devices, with clients supported on PC, Mac, Android and iOS. LifeCache SyncDrive, in conjunction with LifeCache Digital Vault, is already being deployed by a leading European mobile operator.

“In today’s world of content fragmented across multiple devices, LifeCache SyncDrive was developed to make it simpler for users to backup and access personal digital content. Our experience shows a direct correlation between service usability, content stored, and improved subscriber loyalty. LifeCache SyncDrive is based on the premise that the easier it is for a subscriber to backup content, the more they will store, and thus the longer they will stay on the service. This solution ultimately delivers the new value added service revenues and extended customer lifetime value that operators and device makers are looking for,” said David Manzor, senior product manager at NewBay.

As direct to consumer personal cloud services come and go, NewBay’s LifeCache SyncDrive solution enables operators and device makers to lead the marketplace in establishing branded, trusted, personal digital content services for connected devices. Now more than ever, consumers want access to all their personal content from any device, any time, and have a protected copy offsite in the case of theft or fire.

LifeCache SyncDrive seamlessly syncs content across devices while also maintaining a copy of the file in the cloud. Usability is key for the solution, making content management intuitive and easy. Users simply drag and drop a file into the SyncDrive folder on their PC and it is instantly synced to the SyncDrive folder on their Mac, tablet or other mobile device.

Key features of LifeCache SyncDrive include:

  • Automatic content sync between multiple personal devices.
  • Support for a number of content types, including music, videos, photos and office documents.
  • No Device Necessary (NDN) web access to personal digital content.
  • Secure file backup and storage in the cloud.
  • Ability to share content with multiple users and social networks like Facebook and Twitter.
  • Multiple platform and browser support including computers, tablets and mobile phones.
  • Network and mobile optimization to manage large media files, conserve bandwidth, and better manage mobile device battery life.

For more information on LifeCache SyncDrive visit

About NewBay
NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle, USA; Atlanta, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

Carol Clavin
T: +1 206 576 3000
M: +1 425 246 9049

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