“How to Lose Your Data in 60 Seconds” Consumer Advisory Issued

Chicago, IL, November 3, 2011 –/– My Vault, leading provider of private secure online storage for digital assets, today released a national consumer advisory urging Internet users to properly safeguard important digital assets online.

The company’s “How to Lose Your Data in 60 Seconds” consumer advisory illustrates just how easily digital assets are lost. Among the top reasons for unexpected and catastrophic data loss:

  • The loss of a USB flash drive
  • Computer failure or erasing files
  • Natural disasters affecting a home or business
  • Theft at home or work of computer files or passwords
  • Untrustworthy online storage solutions
  • Poor organization and storage of important information

“We are very concerned about the careless, frequent and unsecure document storage of personal and business information on flash drives and general storage disks in home basements and home offices” said COO of My Vault, Cornelis de Jong. According to de Jong, “New users of My Vault often share alarming stories having suffered a loss of data of some sorts which motivated them to move documents to After hearing too many of these stories, many of them unfortunately similar in nature and fully preventable, we decided to be proactive and issue the national data loss consumer advisory.”

USB flash drive users, also known at My Vault as “flashers” are often first to move to My Vault storage after the loss or theft of a flash drive or a “flashing” incident left them cold. While the company has a dedicated flash drive consumer website,, aimed at assisting flash drive users and helping them cope after the loss of a flash drive, the national data loss consumer advisory is meant to be more of a broader preventative call for action before a catastrophic data loss is incurred.

According to de Jong, there is one common thread when it comes to loss of data and privacy – It happens quickly. “Whether or not you left your flash drive accidently on the beach, left your home for a hurricane evacuation, or have been the victim of fraud or property theft, every day we hear of someone who lost private select sensitive data rapidly. The best time to act and safeguard yourself is today before you lose your data. Data loss is fully preventable.”

Download the “How To Lose Your Data in 60 Seconds” consumer advisory by clicking the link or from the My Vault homepage at

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Contact Information:
The My Vault Press Team
Toll Free: 1-800-699-0441 ext 3
International Callers: +1-312-260-9161 Ext 3
Email: press[@]

My Vault®
39 S. LaSalle Street, Suite 1000
Chicago, IL
USA, 60603

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