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TRUSTe’s Powerful Trustmark Brings Value to Cloud-Based Business Applications by Helping Them Show Clear Data Management and Privacy Practices
SAN FRANCISCO, CA, Nov. 07, 2011 –(Marketwire)– TRUSTe, the leading online privacy solutions provider, today announced that it has partnered with GetApp.com, the fastest growing independent online marketplace for cloud-based business applications, to provide privacy and data management certification services for GetApp.com’s Business Software Marketplace. Through the partnership, GetApp.com will make TRUSTe’s TRUSTed Cloud online privacy certification available to its more than 1500 B2B SaaS application providers. This additional service will enable application providers to reassure customers with transparent and easy-to-understand information about their privacy practices and handling of corporate data. As a result, these application developers can increase adoption and shorten sales cycles by removing privacy concerns.
“Through this partnership, GetApp.com proactively addresses the growing privacy concerns about the collection, storage and management of data in the cloud,” said Chris Babel, CEO of TRUSTe. “TRUSTe designed TRUSTed Cloud to meet specific privacy needs in this rapidly expanding market. By leveraging our online privacy heritage and maintaining a strong focus on transparency and accountability, our mission is to minimize privacy fears around cloud adoption. With the enormous reach of its marketplace, GetApp.com is an ideal partner to help us achieve that goal.”
“TRUSTed Cloud allows our business application providers to address privacy around data management upfront, eliminating a key barrier to sales,” said Manuel Jaffrin, co-founder for GetApp.com. “Knowing that an application is TRUSTe-certified — with privacy practices in alignment with all recognized standards — is a huge differentiator for businesses looking to increase their usage of cloud computing.”
Through TRUSTe’s partnership with GetApp.com, customers on the Business Software Marketplace can now quickly evaluate an application’s data privacy practices, so that organizations can determine if an application is appropriate for their particular usage or not. The TRUSTe trustmark will be clearly shown next to certified applications.
TRUSTed Cloud Data Privacy Certification is available immediately for applications on the GetApp.com marketplace. Application providers can contact GetApp.com for more information by going to http://www.getapp.com/certification/truste-cert.
With more than 4,500 customers worldwide, TRUSTe provides privacy management solutions for all online channels — including websites, mobile applications, advertising, cloud services, business analytics and email marketing.
About TRUSTed Cloud
TRUSTed Cloud certification builds platform trust by immediately showing that an online service or application provider:
To learn more about TRUSTed Cloud, click here to access TRUSTe’s website for more information.
In addition, GetApp.com serves as a global online marketing channel for the ever-growing numbers of business application developers.
Headquartered in Barcelona Spain, GetApp.com operates primarily in North America and the U.K. and is privately owned and backed by Nauta Capital.
Manuel Jaffrin for GetApp.com
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