University Stores the Equivalent of 100 Years of HD Video Content in the Nirvanix Enterprise-Grade Cloud

SAN DIEGO , Nov. 15, 2011 –/PRNewswire/– Nirvanix today announced that the University of Southern California ( USC ) will deploy over 8 petabytes of unstructured data on a Nirvanix Private Cloud Storage solution. The Private Cloud will be fully managed as a service by Nirvanix and will include digital content from multiple USC entities, including the USC Shoah Foundation Institute in the USC Dornsife College of Letters, Arts and Sciences and the USC Digital Repository, a division of the USC Libraries.

8 Petabytes of storage is comparable to:

  • Half a Million 16-gigabyte iPhones / iPads
  • 160,000 Blu-ray discs
  • 8 Billion 500-page books

USC Partners with Nirvanix for Digital Content Archival
USC plans to leverage the Nirvanix cloud for its own internal data storage requirements and make it available for external clients as well, particularly in the area of cloud-based digital archives. With the USC Digital Repository, the university has strategically partnered with Nirvanix to archive digital content—such as HD videos and high resolution photos—with services available such as physical to digital conversion, cataloging and full media preservation, all integrated in a secure Nirvanix Deep Cloud Archive™.

“This is essentially the rise of IT consumers creating externally facing value and emerging as IT providers—a trend that began with the early days of the Internet and is now reaching critical mass,” said David Vellante , President of IT think tank “Across virtually all industries, what customers do with IT is becoming more valuable than what suppliers create at the factory—something you simply did not see with prior generations of technology.”

“In the current macroeconomic environment, the combination of hypergrowth in digital content and the need for greater return on investment at all academic institutions is driving the need for a new generation of IT solutions,” said Sam Gustman , CTO for the USC Shoah Foundation Institute and Associate Dean of the USC Libraries. “We shifted to the cloud because it provides USC with a geographically diverse and cost-effective way of storing, preserving and distributing our content on a truly global scale.”

Deployed within USC ‘s central data center, the Nirvanix Private Cloud Storage solution will enable the university and its clients to upload digital content from any location and ensure that it is available anywhere around the world by virtue of Nirvanix’s Cloud File System™ software. Additionally, any changes made to files stored in the Nirvanix Private Cloud will be immediately reflected across the whole cloud, ensuring that multiple users collaborating and accessing the same file always have the latest version. This level of data consistency is critical for such a massive amount of unstructured data and is not available from any other cloud storage service or storage system vendor.

“How many conventional storage devices can even handle eight Petabytes distributed around the world?” said Paul Froutan , former head of Google data center operations and current Nirvanix CTO. “The answer: none. This is why companies are shifting to the consumption economics and business flexibility inherent in cloud storage services. There are no physical limitations when you have access to a nearly limitless pool of virtual resources. The age of big iron monoliths is being replaced by more agile, adaptable clouds with far greater levels of flexibility and scalability.”

“This strategic IT shift is a precursor of things to come from institutions and enterprises as they look for new, more flexible ways to store massive amounts of unstructured content,” said Scott Genereux , President and CEO of Nirvanix. “The selection of Nirvanix for this large-scale storage implementation continues our significant momentum as the leader in enterprise cloud storage and demonstrates further market share gains.”

About USC
The University of Southern California is one of the world’s leading private research universities. An anchor institution in Los Angeles , a global center for arts, technology and international trade, USC enrolls more international students than any other U.S. university and offers extensive opportunities for internships and study abroad. With a strong tradition of integrating liberal and professional education, USC fosters a vibrant culture of public service and encourages students to cross academic as well as geographic boundaries in their pursuit of knowledge.

About Nirvanix
Nirvanix is the leading provider of enterprise-class cloud storage services designed specifically for customers with expectations of extreme security, reliability and redundancy. Under its CloudComplete™ portfolio, Nirvanix is the only company that offers public, hybrid and private cloud storage services. The company’s battle-hardened, proven second generation technology is utilized by leading IT OEMs and is fully integrated with third-party backup and archiving software products and appliances, enabling One Click to the Cloud™. Nirvanix has over 1,200 global customers accessing its Cloud Storage Network™, from SMBs to Fortune 500 companies.

For more information visit and follow Nirvanix on Twitter.
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Michael Schoolnik

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