Nov 18, 2011
By Ezra Brook

Is It Time for Backify to Change its Name to Back iffy?

Are Free Online Backup Services Sustainable? Backify, an Livedrive Reseller, that offered 512GB of free space, is Out of Business in just one month of operation

Just a month ago or so, Backify (not to be confused with the social media online backup firm BackUPify) shocked the online backup industry by offering 512GB of online backup space for free in their launch press release. We were surprised at this announcement, and tried to get more info from the company, and contacted the founder. Yes, at the time, we were told that the company would continue to offer the free 512 GB service. It was too good to be true. We had our own doubts. We figured that such business model would not work.

Then, after four days of the free 512GB launch, the company claimed that it had already signed up 50,000 users, and decided to stop their free offering. That did not surprise us at all. It had to stop at some point. We also had our doubts on the number of users who signed up for the service – “50,000 strong”. Well, we reckoned, perhaps they were able to sign up perhaps 500 to 1,000 people, perhaps mostly from curious industry players and observers.

We think that Backify might have wanted to get a quick exposure in the industry and media by giving away a shocking 512GB of space space. But, the reality is that the company got a lot of negative publicity; check out one of them here. Livedrive has noted the negative reviews in their advisory email below.

Dear [Name of Subscriber]

We are writing to you regarding BACKIFY.COM who you recently created an online backup account with.

BACKIFY.COM was a reseller of Livedrive ( Livedrive provided the technology and service behind the product offered to you by BACKIFY.COM.

We are writing to inform you that BACKIFY.COM is no longer a Livedrive reseller and the services that they purchased from our company on your behalf have been terminated. If you are using a service provided by BACKIFY.COM and powered by Livedrive then this service will now have stopped working.

We would also like to advise you that we have received a number of complaints about BACKIFY.COM from their customers and from industry organizations. We would like to advise you not to provide any credit card information to BACKIFY.COM. If you have provided credit card information to BACKIFY.COM then we would suggest contacting your card provider and informing them that your card may be used fraudulently. If BACKIFY.COM have charged your card for services not provided you should contact your card provider and ask them to initiate a chargeback procedure.

Please note that this advisory is being sent to you in good faith because we feel you should be informed that BACKIFY.COM is no longer a Livedrive reseller and of the complaints we have become aware of. No contract exists between yourself and Livedrive and we are not able to assist further in any dispute you may have with BACKIFY.COM.

If you have installed the online backup software provided by BACKIFY.COM we highly recommend you uninstall it from your computer by following the steps below:

On Windows:
Go to Start > Settings > Control Panel and select Add/Remove Programs (or ‘Programs and settings’), select Livedrive and select uninstall.

On Mac:
Go to Finder > Applications and delete the Livedrive application.

Please note that any data you backed up using BACKIFY.COM cannot be retrieved and we recommend you establish an alternative backup service immediately.

Livedrive does provide a very similar online backup service to the one provided by BACKIFY.COM and you can read more details and, if you wish, signup for a trial on our website at Please note however that we do not provide a free service as BACKIFY.COM did.

Other online backup vendors you may wish to consider include:

We are sorry for the inconvenience this situation may have caused you.

Kind Regards

Livedrive Limited

Some argue that Livedrive shouldn’t have sent this email as their privacy policy did indicate that they would not contact resellers’ customers directly. However, we feel that Livedrive has done the right thing contacting the users. But, we did not like the fact that Livedrive did not give a chance for the users to restore their data.

In response to the termination of contract by Livedrive, Backupify has posted a pop up message in its website. For the record, we have screen-captured their message below:

Screenshot at Owely.Com

Zoomed in screen-capture is found below:

Screenshot at Owely.Com

What Does this mean for the Older Company BackUPify?

The CEO of BackUPify, Rob May, has written a blog post and explained his take on the Livedrive and Backify fiasco (pasted below). Rob regrets for not buying the domain

Did You Mean Backupify? Why You Should Buy Domain Name Variants


Sometimes people get our name wrong. We’ve been called Bakupify, Backupifi, Backupafy, and a whole bunch of other mis-spellings. I bought all of those domains just in case. But I forgot to buy Backify, and someone else did. Not only did they buy it, they launched a business there reselling LiveDrive. And not only did they resell LiveDrive, but they made a big splash by giving away 512Gb of storage for free.

As a result, we had a huge traffic spike one day from people googling backify, and Google thinking they meant Backupify. Sounds great right? Wrong. The traffic didn’t convert, because it was low quality, and our support team was hammered with people confusing the two of us.

On top of all that, now there is some negative press going around about Backify as they apparently have some kind of disagreement with LiveDrive and their customers are not happy with them. And we, as a result, have to deal with the potential negative press that some people may erroneously assume is Backupify, not Backify. Lesson learned – buy as many variants of your domain name as you can.

So, if you are looking for Backify, that’s not us. We are Backupify, cloud to cloud backup for Google Apps.

What Does this Mean?

Yes, if something is too good to be true, then it is. Caveat Emptor! If you are looking for a solution, try one of the recommended companies from our top picks. The top ranking list is updated monthly.


General Tags: software as a service, online backup, online data backup, online backup providers directory, online backup reviews, data storage, SaaS, compare online backups, top rated online backups, cloud computing, online file backup, CEO interviews, online backup news, online backup services, data security, online backup companies, backing up online, online file storage

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