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Nov 18, 2011
Is It Time for Backify to Change its Name to Back iffy?
Are Free Online Backup Services Sustainable? Backify, an Livedrive Reseller, that offered 512GB of free space, is Out of Business in just one month of operation
Just a month ago or so, Backify (not to be confused with the social media online backup firm BackUPify) shocked the online backup industry by offering 512GB of online backup space for free in their launch press release. We were surprised at this announcement, and tried to get more info from the company, and contacted the founder. Yes, at the time, we were told that the company would continue to offer the free 512 GB service. It was too good to be true. We had our own doubts. We figured that such business model would not work.
Then, after four days of the free 512GB launch, the company claimed that it had already signed up 50,000 users, and decided to stop their free offering. That did not surprise us at all. It had to stop at some point. We also had our doubts on the number of users who signed up for the service – “50,000 strong”. Well, we reckoned, perhaps they were able to sign up perhaps 500 to 1,000 people, perhaps mostly from curious industry players and observers.
We think that Backify might have wanted to get a quick exposure in the industry and media by giving away a shocking 512GB of space space. But, the reality is that the company got a lot of negative publicity; check out one of them here. Livedrive has noted the negative reviews in their advisory email below.
In response to the termination of contract by Livedrive, Backupify has posted a pop up message in its website. For the record, we have screen-captured their message below:
Zoomed in screen-capture is found below:
What Does this mean for the Older Company BackUPify?
The CEO of BackUPify, Rob May, has written a blog post and explained his take on the Livedrive and Backify fiasco (pasted below). Rob regrets for not buying the domain backify.com.
What Does this Mean?
Yes, if something is too good to be true, then it is. Caveat Emptor! If you are looking for a solution, try one of the recommended companies from our top picks. The top ranking list is updated monthly.
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