B2B Social World is a one day invitation-only event held at the MaRS Discovery Center in Toronto.

Toronto, ON, Nov 18, 2011 –/– Asigra Inc., a leading Cloud Backup™, recovery and restore (BURR) software provider since 1986, today announced that Asigra’s digital marketing manager, Samantha Morris, will present at B2B Social World in Toronto. Ms. Morris will participate on a panel to discuss how post-startup B2B tech companies can use the social sphere to help grow their business.

WHO: Samantha Morris, Digital Marketing Manager, Asigra and Community Manager for

WHAT: Panel discussion on social communications for post-startup B2B technology companies

WHEN: November 21, 2011 at 8:00 am EST

WHERE: MaRS Discovery District, 101 College Street, Room CR-3, Toronto, ON M5G1L7 [ Google map ]

B2B Social World is a one day invitation-only event held at the MaRS Discovery Center in Toronto. The event is designed as an open conversation among experts who operate in the trenches, sharing their stories and advice on what does and does not work when it comes to social media engagement for more agile B2B technology-focused companies.

Parties interested in attending can register at

This B2B Social World panel will include industry experts across disciplines, including:

  • Ryan Poissant, senior advisor for IT, Communications and Entertainment for MaRS;
  • Rob Maurin, community and marketing manager for Wave Accounting ;
  • Amrita Chandra, vice president of marketing for Sequentia Environics; and
  • Samantha Morris, digital marketing manager for Asigra and community manager for

The panel will be moderated by Andrew Berthoff, senior vice president of the Technology Practice at Environics Communications.

“The social sphere continues to grow in its ability to influence purchasing decisions, which is becoming an area of increasing interest for B2B-focused technology vendors,” noted Morris. “Those attending this event will get a better understanding on what social media marketing strategies and tactics are more effective than others, separating hype from reality.”

Follow Asigra on Twitter at:

About Asigra
Asigra is the leading Canadian cloud computing vendor focused on backup, recovery and restoration with more than 400,000 customer sites deployed globally. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With more than 25 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology. Asigra is recognized among top-tier industry analysts, including the Enterprise Strategy Group, Gartner, IDC, Forrester Research and the 451 Group. Recently, the company was recognized as a leader in cloud backup for 2011 by the MSPmentor 250, a leading online destination for managed service providers. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
Ventana PR
(818) 332-6166

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