By Ben Puzzuoli, Technical Sales Director at KineticD
Dec 14, 2011

KineticD Online Data Backup Expert Tips: Pinpointing The Hidden Economic Advantages of Online Data Backup

When it comes to the decisions made by businesses, money is almost always, above and beyond, the bottom line. And for good reason; the purpose of creating and developing a business in the first place is, of course, to generate capital, and so it’s no wonder that more and more enterprises of all sizes are turning toward cloud storage solutions to cut costs when it comes to their IT, data management and backup concerns.

But, how does the cloud help businesses save money in the first place? Well, first and foremost, the scalable solutions offered by many online data backup and cloud storage providers allow companies the ability to only pay for the amount of infrastructure that they need at any given time, and this is especially advantageous for SMBs. Indeed, by allowing the bulk of their data management and backup needs to be handled by a third party provider, businesses of all sizes can instantly cut costs by not having to invest unnecessary funds toward the creation of expensive in-house data management systems and IT infrastructure. Much like the obvious efficiency of purchasing your electricity from a utility company as opposed to erecting your own personal power plant, outsourcing your data management needs to a third party should be considered a “no-brainer” for businesses of almost all sizes and types.

However, while the scalability of online data backup and cloud computing solutions is becoming more and more of a well known (and thus increasingly sought after) commodity, it is also unfortunately easy for businesses to underestimate the myriad additional cost reductions that can also come about by taking advantage of what the cloud has to offer. After all, it is a well known axiom that “time is money”, and the easier it is for the employees of a given enterprise to access, share and protect their data, the more time that is saved, and thus the more money. The utilization of third party cloud storage service providers allows businesses to keep their IT slowdowns (and indeed shutdowns) to a minimum, and the “set it and forget it” nature of automatic, incremental online data backup also help businesses save time and cut costs.

It is for these reasons and many more that businesses are turning in increasing numbers to the cloud for the management and protection of all of their company data, with the amount of new enterprises signing up increasing at an average of 18% a year. Usually, the main aspect that initially attracts many businesses to begin harnessing the power of the cloud is the immediate and obvious savings that they can reap. However, over time, it is the previously mentioned factors of sheer convenience offered by cloud computing that keeps them signed on year after year. For example, once a business gets used to its employees having the ability to easily access any of the enterprise’s files that they might need during important business trips, the harder it is going to be to decide to go back to the more traditional, internal IT infrastructures of days gone by.

Indeed, the real long-term savings that cloud computing can help bring about for your enterprise take many subtle forms, and often have to do with the convenience that they bring to your business, and thus these savings can often be somewhat difficult to quantify. However, we here at KineticD think that once you give our online cloud storage and backup solution a try, you’ll be hard-pressed to want to keep doing things the old-fashioned way. That’s why we are offering our free 14-day trial, so that SMBs can test our services out for themselves at no risk and see just what outsourcing their data concerns to the cloud can do to help save them time and money.

About the author: Ben Puzzuoli is Technical Sales Director at KineticD, a Toronto based online data backup service provider.

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