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Company’s Channel First Focus, Innovative Channel Program and Service-Enabling Cloud Backup Platform Draws Positive Response from Service Providers and VARs
TORONTO – January 4, 2012 –/BackupReview.info/– Asigra Inc., a leading Cloud Backup™, Recovery and Restore (BURR) software provider since 1986, today announced that Business Solutions Magazine (BSM) has included the company on its list of the Best Channel Partners for 2012. The magazine, which focuses on growth strategies for the IT channel, named Asigra after the company outranked comparative vendors in voting by service providers and Value Added Resellers (VARs).
Tweet This: @Asigra Named Best Channel Vendor by Business Solutions Magazine for 100% Channel Focus and Value Beyond Software for Channel Partners
An exhaustive survey completed by over 4,300 verified BSM reseller subscribers and totaling over 10,833 votes, revealed that Asigra ranked at the top of the Storage category among a vast number of companies for its 100% focus on the channel, innovative pro-rata channel program, service-enabling cloud backup platform and overall working relationship with partners.
The BSM Best Channel Vendor award is based on a survey conducted from mid-September through October and given to the publication’s IT Channel subscribers. The survey asks service providers and VARs to rate their partners in seven categories, including support and service offering, channel friendliness, channel programs, product features, product reliability, product innovation, and profit margins. The award, based on the results of the survey, recognizes the strengths and commitment of a vendor’s partner programs for its channel partners.
“Asigra is committed to the channel and engages its partners with innovative training, marketing and sales programs as well as proven category-leading technology needed to outmarket, outsell and outsmart the competition,” said Tracy Staniland, Senior Director, Corporate Marketing, Asigra, Inc. “This recognition, presented to us by Business Solutions Magazine, is further validation of our dedication to partners and our leadership role in the cloud backup space.”
Asigra has differentiated itself as a cloud backup enabler with a pro-channel business model that rewards partner sales & marketing efforts on a pro-rata basis. Under this model, partners of any size can benefit from maximum margins and premier company incentives in the marketing, sales and delivery of cloud backup services. As an example, the company encourages its partners to participate in the development of content for the company’s monthly Cloud Backup newsletter providing partners with a thought leadership opportunity to extend their voice into the market. The company also features a Partner Spotlight on its website, showcasing partners who are Powered by Asigra and demonstrate excellence in delivering private, public and/or Hybrid cloud backup solutions. Additionally, at its 2011 annual invitation-only Cloud Backup Partner Summit Asigra announced its Partner Award winners, recognizing channel partner successes in achieving outstanding customer satisfaction through innovative business practices.
“Superior technology is only one of the reasons we remain a service provider partner and advocate of Asigra,” said Matthew P. Grosso, Executive Vice President, Data Storage Corporation. “With more than 20 years as a cloud backup enabler, Asigra understands the market and supports their partners at every level, from business development to marketing and customer support. The next several years hold great opportunity in the cloud backup space and we are proud to go forward with them as our vendor of choice.”
To view the results of the Business Solutions Magazine survey, visit www.bsminfo.com.
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