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IT Virtualization Delivers on the Economic Promise of Cloud Backup, Disaster Recovery, Test and Development with IBM

WALTHAM, MA, February 13, 2012 –/BackupReview.info/– Actifio™, the Protection and Availability Storage (PAS) platform company, today announced a collaboration with IBM to deliver new virtualized storage offerings that help service providers get their clients into the cloud.

According to market research firm IDC, public cloud services suppliers will drive 48 percent of all IT infrastructure hardware spending by 2015.1 However, to date, service providers and Value Added Resellers (VARs) have been unable to deliver on the promise of the economics of the cloud due to their use of traditional technologies and IT architectures that create silos of physical infrastructure and applications. By combining server, storage and data management virtualization technologies, with a purpose-built Service Level Agreement (SLA)-driven operational model, Actifio and IBM will be able to deliver solutions that break down the cost, complexity and operational barriers to cloud-based storage solutions.

Built around Actifio’s PAS platform and an array of IBM storage systems, the solutions will enable service providers to deliver multiple cloud services – including backup, disaster recovery, business continuity, and test and development – on a single virtualized platform while reducing capital expenses by up to 90 percent. VARs are now able to quickly deliver critical data management services at a compelling price point and an attractive cost structure.

“The combination of Actifio and IBM enables us to deliver a more robust set of cloud services to our customers,” said Actifio customer and NaviSite President R. Brooks Borcherding. “It allows us to deploy a more cost effective network, better manage our data, and deliver new self service enhancements. As a result, our customers gain increased visibility and management control over their cloud storage environments from NaviSite.”

The Actifio solution can apply any combination of the following storage systems from IBM with its PAS platform: the scalable and highly-efficient IBM® System Storage® DS3500 Express®, IBM Storwize® V7000 virtualized storage system, IBM XIV® Storage System Gen3 high-end disk storage system, and the IBM SAN Storage Volume Controller storage virtualization appliance powered by the IBM System x server.

“2012 is the year when the critical mass of technologies and market momentum comes together to deliver on the promise of the cloud. End-to-end virtualization of the IT stack delivered by the Actifio and IBM solution is key to transforming IT into a cloud service, private or public, delivered at an unprecedented low cost point,” said Ash Ashutosh, Founder and CEO of Actifio. “With technology crossing the tipping point, VARs can become service providers and, along with existing service providers, deliver differentiated data management services quickly and cost-effectively, supported by IBM’s global delivery capabilities.”

As a result of this collaboration, service providers can offer a wide range of cloud storage services cost-effectively to end-users while realizing strong margins and improved SLAs associated with cloud applications.

“IBM is committed to helping our clients innovate and bring transformative technologies such as cloud to our clients to improve efficiency,” said Andy Monshaw, General Manager, Global Business Partners, Mid Markets at IBM. “Today, we are expanding our offerings to support this momentum. Together with Actifio, we are delivering a comprehensive offering that will make it easier for VARs and service providers to quickly deploy cloud-based solutions and help them bring greater value to our joint clients.”

The collaboration between IBM and Actifio comes at an opportune time for service providers, as well as VARs looking to become service providers, according to Steve Duplessie, Founder and Senior Analyst, Enterprise Strategy Group (ESG). “Service providers and VARs are at a critical crossroads in 2012 and 2013,” said Duplessie. “They have to respond to the tide of user demand to transform IT into a service and drive down operational and capital costs. This next-generation solution brings a new wave of opportunity for the service providers to start delivering on this user demand and create a true value add.”

For more information on the IBM and Actifio collaboration, please email cloud@actifio.com or visit www.actifio.com.

1 – IDC, Worldwide IT Infrastructure Hardware for Public and Private Cloud 2011–2015 Forecast: Convergence and Self-Built Solutions Drive Expansion, Doc # 231559, Dec 2011

About Actifio
Actifio™, the Protection and Availability Storage (PAS) platform company, pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure and reduces costs by 10X. Actifio has helped liberate IT organizations and services providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass. with offices around the world. For more information, please visit: http://www.actifio.com.

About NaviSite
NaviSite, Inc., a Time Warner Cable Company, is a leading worldwide provider of enterprise-class, Cloud-enabled hosting, managed applications and services. NaviSite provides a full suite of reliable and scalable managed services, including Application Services, industry-leading Enterprise Hosting and Managed Cloud Services for organizations looking to outsource IT infrastructure and lower their capital and operational costs. Enterprise customers depend on NaviSite for customized solutions, delivered through a global footprint of state-of-the-art data centers. For more information about NaviSite’s services, please visit www.navisite.com.

Copyright © 2012 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Contact:
fama PR
Gail Scibelli
+1 617-986-5019
actifio[@]famapr.com

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