BOSTON, MA, Feb 15, 2012 –/– Arnold Worldwide today announced that it has been named creative agency of record for Carbonite, Inc., a leading provider of online backup solutions for consumers and small and medium-sized businesses. The assignment includes duties in brand strategy, advertising (digital, TV, radio, print) and website design.

“Carbonite has experienced strong growth over the past several years, and we are excited to partner with Arnold to help the Carbonite brand evolve to the next level and become top of mind for all those in need of online backup,” said Tom Murray, SVP, Marketing, Carbonite. “We’ve been really impressed with Arnold’s understanding of our business and, of course, we’re drawn to their legacy of success creating iconic campaigns that have generated great results for brands.”

Since its founding in 2005, Carbonite has been a category leader with subscribers in more than 100 countries relying on its easy-to-use, affordable, unlimited and secure online backup solutions with anytime, anywhere access. The company has backed up nearly 200 billion files, restored more than 7 billion files and currently backs up more than 300 million files each day.

Pam Hamlin, President of Arnold Boston, added, “With over 1 billion PCs worldwide, and tablets and smartphones approaching the billions, consumers are more connected than ever before — making data storage backup and protection more critical. There’s often no warning when you lose your files and our goal is to make sure every consumer knows that Carbonite is a safe, affordable and easy way to ensure your files are protected. We’re thrilled to partner with an innovative, fast-growing brand like Carbonite and excited to help accelerate its growth.”

About Arnold Worldwide
Arnold is a global communications company and one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Aetna, Amtrak, Carnival Cruise Lines, CVS/pharmacy, Dell, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel’s, McDonald’s, New Balance, Ocean Spray, Panasonic, Pearle Vision, Progressive, Sanofi-Aventis, Southern Comfort, Titleist, truth(R), Tyson Foods, Unilever, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points — advertising, digital, promotions, direct, design, branded content — and is part of Havas Worldwide with offices in Boston, New York, Washington DC, Toronto, London, Amsterdam, Prague, Milan, Madrid, Moscow, Lisbon, Sydney, Sao Paulo and Shanghai.

Eric Robertson
Arnold Worldwide

SOURCE: Arnold Worldwide

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