StorSimple 5010/7010 Appliance Tops Storage System Category; Recognized for Innovation, Ease of Use, Functionality and Value

Santa Clara, CA, Feb. 15, 2012 –/– StorSimple, the leading provider of cloud integrated enterprise storage for Windows and VMware environments, received top honors in the storage systems categoryfor Storage magazine/’s 2011 Product of the Year award. The StorSimple 5010 and 7010 products were awarded Gold in the category from among eleven finalists. The previous year StorSimple received the silver award in the same category with its StorSimple 1010 appliance.

According to magazine/, over 200 products were nominated in six categories. The storage system category covers Fibre Channel (FC) and iSCSI storage-area networks (SAN), network-attached storage (NAS), multiprotocol systems, direct-attached storage (DAS), hard disk drives, solid-state storage, disk controllers, caching appliances, storage virtualization appliances and cloud storage gateway appliances. Products were judged by a panel of users, analysts, consultants, and Storage magazine and editors. Products were rated based on innovation, performance, ease of integration into environment, ease of use and manageability, functionality and value.

The StorSimple appliance was the only cloud solution among the finalists in the category, and the only cloud integrated enterprise storage product across the award. StorSimple’s integrated approach to enterprise cloud storage is up to 80 percent more cost effective than traditional storage area network (SAN) approaches. The judges recognized StorSimple’s “automated tiering to cloud storage with built-in dedupe/compression reducing cloud storage usage fees” as a “key advantage.” In addition, judges said the appliances are a “good way to splice in cloud storage capacity without tremendous disruption or effort.”

“Placing Gold for an award that is a staple of the storage industry is a tremendous honor,” said Ursheet Parikh, CEO of StorSimple, “We mostly compete against the status quo, and the fact that the award recognizes us as better than status quo should signal to the market that it’s time to think about cloud-integrated storage. If any company is thinking about cloud, it should think StorSimple.”

About StorSimple
StorSimple ( is the leader in cloud integrated enterprise storage for Windows and VMware environments. StorSimple securely and transparently integrates cloud storage for on-premises applications and offers a single appliance that delivers high-performance tiered local and cloud storage, live archiving, cloud-based data protection and disaster recovery, reducing cost by up to 80 percent compared to traditional enterprise storage. StorSimple has uniquely achieved the most stringent “Certified for Windows Server 2008” and VMware Ready certifications, and was named the Microsoft BizSpark Partner of the Year 2011 and a Best of VMworld 2011 Finalist.

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Agency Contact:
Amanda Breeding
Lois Paul and Partners
(617) 986-5731

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