By Ben Puzzuoli, Technical Sales Director at KineticD
Mar. 02, 2012

KineticD Online Data Backup Expert Tips: The Hidden Dangers of Avoiding the Cloud

While more and more businesses every day continue to enjoy increased data security, availability and IT cost scalability by joining the cloud computing revolution, there are still some enterprises that are letting all of these advantages pass them by. And, beyond the fact that these stubborn enterprises are not able to enjoy the myriad benefits of harnessing the power of the cloud, the negative impact of avoiding the essentially inevitable process of switching at least some of their businesses’ IT concerns to online third party experts can go even deeper, with SMBs that are dragging their feet and putting off the change actually increasing their business risk of failing by doing so!

Indeed, IT managers that choose to ignore the importance of integrating at least some element of their employer’s IT infrastructure to the cloud could be considered to be committing far worse than simple negligence; they are in fact holding their business back, and, unfortunately, the longer they resist taking advantage of the cloud the more potential there is that harm is being done. Often, in these situations, existing on-site IT infrastructure is not being fully taken advantage of due to the fact that it is not as integrated as it could be if cloud services were part of the overall IT strategy. In addition to this, there are often many pieces of in-house IT equipment that is essentially out of date, and thus both more prone to needing costly repairs to continue functioning, and also more likely to fail in general which, of course, brings about increased vulnerability to data loss incidents and other IT disasters.

Another important reason to stop delaying your business’s integration into the cloud is a truly essential one; maintaining (and growing) your customer base. The longer companies keep using their old in-house IT systems, the more likely it is that there is going to eventually be some problem with their enterprise’s data, and, unfortunately, all it takes is one breach in the data security of a business to make them start to lose customers. This is partially due to the fact that modern businesses are highly beholden to customer reviews, and if one client’s information is lost or hacked, there is a high likelihood that this incident will be discussed with other potential customers on social networks and business review sites, and nowadays any kind of negative word of mouth can easily harm a small to medium-sized business’s chance for success.

Of course, at this point you may be wondering just what makes the services of online data backup and cloud computing specialists so superior to in-house IT infrastructures. Well, first off, cloud IT experts are just that; experts! By outsourcing your company’s IT concerns to a third part provider, you can enjoy the peace of mind of knowing that you’ve essentially guaranteed that your business’s IT concerns are taken care of using the most up to date technologies available. In addition to this, no longer will investments need to be made in preemptive in-house IT infrastructure development in order be ready to keep up with your growing business’s IT needs, with most cloud vendors offering their clients highly scalable IT solutions, wherein your enterprise will only be required to pay for the IT services that it needs at a given time. This price model allows businesses to know that they are both not overspending on IT equipment, and, of course, also allows them the ability to invest the money that they save on other aspects of their developing business.

For these reasons and more, we here at KineticD are proud to be part of the cloud computing revolution. We specialize in providing affordable, scalable cloud services to developing businesses so that they can have the same IT tools at their disposal that the larger enterprises are almost all already wielding to their advantage. We specialize in providing, constantly upgrading and maintaining the most state of the art online data backup and cloud network solutions for our customers so that they can focus on the rest of their business’s concerns knowing that their IT infrastructure is fully taken care of. And, with our numerous scalable cloud computing solutions, we help all the enterprises that we serve save money as well! So, what are you waiting for? Stop delaying your business’s ascension into the cloud today by visiting our website and learning more about what the KineticD advantage is all about!

About the author: Ben Puzzuoli is Technical Sales Director at KineticD, a Toronto based online data backup service provider.

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